Abstract
This chapter explores how the science of mind-sets and of self-talk provides a potential route to allow individuals to control and change their behaviour.
There is no expedient to which a man will not go to avoid the labor of thinking (Thomas A. Edison, inventor)
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Further Reading
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O’Mara, S. (2018). Mind-sets, Self-talk and Changing Behaviour. In: A Brain for Business – A Brain for Life. The Neuroscience of Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-49154-7_3
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DOI: https://doi.org/10.1007/978-3-319-49154-7_3
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