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Franchising: An Overview

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The Role of Franchising on Industry Evolution

Abstract

This chapter gives an overview of franchising, its defintion and how the franchise system works. The history of franchising is also explored—looking at the origins of franchising and tracing the three major stages of development. Business format franchising is also defined and its dominance across many industries is explored.

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Authors and Affiliations

  1. Dublin, Ireland

    Rosalind Beere

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  1. Rosalind Beere
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Beere, R. (2017). Franchising: An Overview. In: The Role of Franchising on Industry Evolution. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-49064-9_1

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