Commandment 2

Mediatised: Media All Around Us
  • Ralph Tench
  • Dejan Verčič
  • Ansgar Zerfass
  • Ángeles Moreno
  • Piet Verhoeven


Let’s be honest. Successful communication is difficult to achieve, especially when mass media are involved. Today media are almost always involved in the communication process. When the Canadian philosopher Marshall McLuhan described the world as a global village due to media causing its implosion there was no Internet, and the Internet changed everything. McLuhan’s basic idea was that societies change when they start using new technologies, including media technology.


  1. Altheide, D. L., & Snow, R. P. (1979). Media Logic. Beverly Hills, CA: Sage.Google Scholar
  2. Arweck, J. (2016a). Fallbeispiel Porsche: Ein Social Media Newsroom für Journalisten, Blogger und Online-Multiplikatoren. In C. Moss (Ed.), Der Newsroom in der Unternehmenskommunikation (pp. 169–178). Wiesbaden: Springer VS.CrossRefGoogle Scholar
  3. Arweck, J. (2016b). Der Porsche Newsroom: Ein Blick hinter die Kulissen. Retrieved from
  4. Bentele, G., Liebert, T., & Seeling, S. (1997). Von der determination zur Intereffikation. Ein integriertes Modell zum Verhältnis von public relations und Journalismus. In G. Bentele & M. Haller (Eds.), Aktuelle Entstehung von Öffentlichkeit. Akteure – Strukturen – Veränderungen (pp. 225–250). Konstanz: UVK.Google Scholar
  5. Boumans, J. (2016). Outsourcing the News? An Empirical Assessment of the Role of Sources and News Agencies in the Contemporary News Landscape. Amsterdam: Amsterdam School of Communication Research (ASCoR).Google Scholar
  6. Capriotti, P. (2009). Economic and social roles of companies in the mass media: The impact media visibility has on businesses’ being recognized as economic and social actors. Business & Society, 48(2), 225–242.CrossRefGoogle Scholar
  7. Deuze, M. (2012). Media Life. Cambridge, MA: Polity Press.Google Scholar
  8. Dvorkin, L. (2012). Inside Forbes: The Birth of Brand Journalism and Why it’s Good News for the News Business. New York, NY: PARS International Corporation/Forbes Media.Google Scholar
  9. Dyck, A., Volchkova, N., & Zingales, L. (2008). The corporate governance role of the media: Evidence from Russia. The Journal of Finance, 63(3), 1093–1135.CrossRefGoogle Scholar
  10. Entman, R. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58.CrossRefGoogle Scholar
  11. Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90–92.CrossRefGoogle Scholar
  12. Galtsung, J., & Ruge, M. H. (1965). The structure of foreign news. The presentation of the Congo, Cuba and Cyprus crises in four Norwegian newspapers. Journal of Peace Research, 2(1), 64–91.CrossRefGoogle Scholar
  13. Griffin, E., Ledbetter, A., & Sparks, G. (2015). A First Look at Communication Theory. New York, NY: McGraw Hill.Google Scholar
  14. Harcup, T., & O’Neill, D. (2001). What is news? Galtung and Ruge revisited. Journalism Studies, 2(2), 261–280.CrossRefGoogle Scholar
  15. Hjarvard, S. (2008). The mediatization of society: A theory of the media as agents of social and cultural change. Nordicom Review, 29(2), 105–134.CrossRefGoogle Scholar
  16. Ihlen, Ø., & Pallas, J. (2014). Mediatization of corporations. In K. Lundby (Ed.), Mediatization of Communication (pp. 423–441). Berlin: De Gruyter Mouton.Google Scholar
  17. Macnamara, J. (2014). Journalism-PR relations revisited: The good news, the bad news, and insights into tomorrow’s news.Public Relations Review, 40(5), 739–750.CrossRefGoogle Scholar
  18. Macnamara, J., Lwin, M. O., Adi, A., & Zerfass, A. (2016). ‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas. Public Relations Review, 42(3), 377–385.CrossRefGoogle Scholar
  19. McLuhan, M., & Fiore, Q. (1968). War and Peace in the Global Village. New York, NY: Bantam Books.Google Scholar
  20. McQuail, D. (2005). McQuail’s Mass Communication Theory (5th ed.). London: Sage.Google Scholar
  21. Meijer, M. M., & Kleinnijenhuis, J. (2006a). Issue news and corporate reputation: Applying the theories of agenda setting and issue ownership in the field of business communication. Journal of Communication, 56(3), 543–559.CrossRefGoogle Scholar
  22. Meijer, M. M., & Kleinnijenhuis, J. (2006b). News and corporate reputation: Empirical findings from the Netherlands. Public Relations Review, 32(4), 341–348.CrossRefGoogle Scholar
  23. Mizuno, T., Takei, K., Ohnishi, T., & Watanabe, T. (2012). Temporal and cross correlations in business news. Progress of Theoretical Physics Supplement, 194, 181–192.CrossRefGoogle Scholar
  24. Neijens, N., & Smit, E. (2006). Dutch public relations practitioners and journalists: Antagonists no more. Public Relations Review, 32(3), 232–240.CrossRefGoogle Scholar
  25. News Aktuell (2016). Recherche 2016. Retrieved from
  26. News Aktuell & Faktenkontor (2013). Social Media Trendmonitor 2013: Kommunikationsprofis, Journalisten und das Social Web. Retrieved from
  27. Van Der Meer, G. L. M. (2016). Communication in Times of Crisis. The Interplay Between the Organization, News Media and the Public. Amsterdam: Amsterdam School of Communication Research (ASCoR).Google Scholar
  28. Van Ruler, B. (2005). Organizations, media and the public sphere: Ménage a trois. A societal perspective on communication management. Tijdschrift Voor Communicatiewetenschap, 33(1), 72–87.Google Scholar
  29. Verčič, D., & Tkalac Verčič, A. (2016). The new publicity: From reflexive to reflective mediatisation. Public Relations Review, 42(4), 493–498.CrossRefGoogle Scholar
  30. Verhoeven, J. (2012). Medewerkers als merkambassadeurs. Amsterdam: SWOCC.Google Scholar
  31. Verhoeven, P. (2016). The co-production of business news and its effects: The corporate framing mediated-moderation model. Public Relations Review, 42(4), 509–521.CrossRefGoogle Scholar
  32. Walther, J. B. (1992). Interpersonal effects in computer-mediated interaction: A relational perspective. Communication Research, 19(1), 52–90.CrossRefGoogle Scholar
  33. Walther, J. B. (1996). Computer-mediated communication: Impersonal, interpersonal, and hyperpersonal interaction. Communication Research, 23(1), 3–43.CrossRefGoogle Scholar
  34. Walther, J. B. (2011). Theories of computer-mediated communication and interpersonal behavior. In M. L. Knapp & J. A. Daly (Eds.), The Handbook of Interpersonal Communication (pp. 443–479). Thousand Oaks, CA: Sage.Google Scholar
  35. Zerfass, A., Verhoeven, P., Tench, R., Moreno, A., & Verčič, D. (2011). European Communication Monitor 2011. Empirical Insights into Strategic Communication in Europe. Results of an Empirical Survey in 43 Countries. Brussels: EACD, EUPRERA.Google Scholar
  36. Zerfass, A., Verčič, D., Verhoeven, P., Moreno, A., & Tench, R. (2015). European Communication Monitor 2015. Creating Communication Value Through Listening, Messaging and Measurement. Results of a Survey in 41 Countries. Brussels: EACD/EUPRERA, Helios Media.Google Scholar
  37. Zerfass, A., Verčič, D., & Wiesenberg, M. (2016a). The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices. Public Relations Review, 42(4), 499–508.CrossRefGoogle Scholar
  38. Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Verčič, D. (2016b). European Communication Monitor 2016. Exploring Trends in Big Data, Stakeholder Engagement and Strategic Communication. Results of a Survey in 43 Countries. Brussels: EACD/EUPRERA, Quadriga Media Berlin.Google Scholar

Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Ralph Tench
    • 1
  • Dejan Verčič
    • 2
  • Ansgar Zerfass
    • 3
  • Ángeles Moreno
    • 4
  • Piet Verhoeven
    • 5
  1. 1.Leeds Beckett UniversityLeedsUnited Kingdom
  2. 2.University of LjubljanaLjubljanaSlovenia
  3. 3.University of LeipzigLeipzigGermany
  4. 4.Universidad Rey Juan CarlosMadridSpain
  5. 5.University of AmsterdamAmsterdamThe Netherlands

Personalised recommendations