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The Adaptive Fitting Room

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Business Models and ICT Technologies for the Fashion Supply Chain (IT4Fashion 2016)

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 413))

Abstract

In order to remain attractive and economically viable whilst supplementing online presence, physical stores need to play to their strengths and engage customers in novel ways. Stores have the possibility to act as experimental arenas, where customers can browse apparel through interactive installations and try on products in semi-realistic situations. For fashion retailers, however, the average fitting room experience is rarely representative of actual use. The product range is often diverse and varies with seasons, which makes it difficult to create a one-experience-fits-all fitting room. In this paper, we present a concept for a new customer experience. By exploiting automatic single item identification using RFID, we propose a fitting room that adapts to the products that enter the fitting room, using video projection mapping, magic mirrors and screens, lighting and sound. This allows different types of customer engagement prior to the point of purchase, opening up new possibilities for integrating product information, recommendations, clienteling and social media. Some expected benefits are illustrated through a set of user scenarios.

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Acknowledgements

This research has been conducted within the project Reflect your Moods funded by the Research Council of Norway. The authors would like to thank the participants of the project for providing valuable empirical data. We would also like to thank Geir Vevle of HRAFN for useful discussions on technical solutions.

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Authors and Affiliations

  1. SINTEF Technology and Society, Department of Industrial Management, Trondheim, Norway

    Børge Sjøbakk & Andreas Dypvik Landmark

  2. Moods of Norway, Oslo, Norway

    Hans Petter Hübert

Authors
  1. Børge Sjøbakk
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  2. Andreas Dypvik Landmark
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  3. Hans Petter Hübert
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Corresponding author

Correspondence to Børge Sjøbakk .

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Editors and Affiliations

  1. Dipartimento di Ingegneria Industriale, University of Florence , Firenze, Italy

    Rinaldo Rinaldi

  2. Dipartimento di Ingegneria Industriale, University of Florence , Firenze, Italy

    Romeo Bandinelli

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Sjøbakk, B., Landmark, A.D., Hübert, H.P. (2017). The Adaptive Fitting Room. In: Rinaldi, R., Bandinelli, R. (eds) Business Models and ICT Technologies for the Fashion Supply Chain. IT4Fashion 2016. Lecture Notes in Electrical Engineering, vol 413. Springer, Cham. https://doi.org/10.1007/978-3-319-48511-9_7

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  • DOI: https://doi.org/10.1007/978-3-319-48511-9_7

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-48510-2

  • Online ISBN: 978-3-319-48511-9

  • eBook Packages: EngineeringEngineering (R0)

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