Abstract
In the last years the world witnessed a new start-up renaissance driven by the agility of customer-oriented lean business models. Lean start-ups have demonstrated the opportunity to overcome the entry barriers of markets consolidated by large companies. The most innovative aspect of the lean start-up approach compared to one adopted by traditional fashion companies is the focus on the building of a minimum viable product instead of relying on time consuming and unachievable business plans. In this paper the main lean start-up methodologies are presented through a case study of a Swiss start-up operating in the wearable technology field, CLARA Swiss Tech.
The original version of this chapter was revised: Given name and Family name corrected for the author “Marco Dal Lago”. The erratum to this chapter is available at 10.1007/978-3-319-48511-9_25
An erratum to this chapter can be found at http://dx.doi.org/10.1007/978-3-319-48511-9_25
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Dal Lago, M., Corti, D., Pedrazzoli, P. (2017). Turning a Lean Business Model into a Successful Start-up in the Wearable Technology Sector: The Case of Clara Swiss Tech. In: Rinaldi, R., Bandinelli, R. (eds) Business Models and ICT Technologies for the Fashion Supply Chain. IT4Fashion 2016. Lecture Notes in Electrical Engineering, vol 413. Springer, Cham. https://doi.org/10.1007/978-3-319-48511-9_10
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DOI: https://doi.org/10.1007/978-3-319-48511-9_10
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