Abstract
The issue of social responsibility in today’s globalized market conditions becoming an increasingly important element of the strategic management of the company. Society’s expectations regarding the performance of businesses continue to grow. Currently companies have competitive advantages that are able to actively respond to ever-changing customer expectations and implement socially responsible aspects to its business. The customer is one of the most important stakeholders of the company. He/she decides where and to whom he/she will allocate their resources. Customers often report positive approach to buying products from socially responsible business, even if higher costs. Article compares the willingness of customers to pay more for socially responsible product in the Czech Republic, Slovakia, and in the world. The methods used in the article are: analysis, synthesis, deduction, and comparison.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Bowen HR (2013) Social responsibilities of the businessman, str. 248
Devinney TM, Auger P, Eckhardt G (2010) The myth of ethical consumer. Cambridge University Press, New York, str. 240
European Commission (2001) Green Paper – promotion a European framework for corporate social responsibility
Freeman RE (1984) Strategic management: a stakeholder approach. Pitman, Boston
Ipsos (2013) Vnímaní společenské odpovědnosti populací v ČR [online]. Dostupné na: http://www.cma.cz/wp-content/uploads/2014/02/Studie-Ipsos-CSR-RESEARCH-2013_ve%C5%99ejn%C3%A1-%C4%8D%C3%A1st.pdf
Kotler P, Lee N (2005) Corporate social responsibility. Wiley, USA, str. 307
Krizanova A, Majerova J, Zvarikova K (2013) Green marketing as a tool of achieving competitive advantage in automotive transport. In: 17th international conference on transport means, Kaunas Univ Technol, Kaunas, Lithuania, October 24–25, 2013, pp 45–48
Kuldova L (2012) Společenská odpovědnost firem: etické podnikání a sociální odpovědnost v praxi. OPS, Kanina, str. 189
Masarova G, Krizanova A (2013) Innovation of company’s product portfolio in the field of construction industry in Slovak conditions. In: 7th international days of statistics and economics, Prague, Czech Republic, September 19–21, 2013
Mohr LA, Webb DJ, Harris KE (2001) Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on Buying Behavior. J Consum Aff 35, str. 45–72
Nemecek D (2002) Globální trendy v prodeji. In-store marketing, 5/2002
Nielsen (2014) Doing well by doing good [online]. Dostupné na: <http://www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2014/Nielsen-Global-Corporate-Social-Responsibility-Report-June-2014.pdf>
Parobek J, Palus H, Kalamarova M et al (2016) Energy utilization of renewable resources in the European Union - cluster analysis approach. Bioresources 11(1):984–995
Prskavcova M a kol (2008) Společenská odpovědnost firem, lidský kapitál, rovné příležitosti a environmentální management s využitím zahraničních zkušeností. Technická univerzita v Liberci., Liberec, str. 161
Tokarcikova E, Ponisciakova O (2014) The methods of reporting and evaluation of the results of corporate social responsibility. Ekonomicko-manazerske spektrum 8(1):41–47
Trnkova J (2004) Společenská odpovědnost firem – kompletní pruvodce tématen a závěry z pruzkumu v ČR. Dostupné na internete: www.csr-online.cz
Vysekalova J a kol (2011) Chování zákazníka, Grada Publishing, Praha, str. 360
Acknowledgement
This contribution is a partial output of scientific grant VEGA n. 1/0024/15. The Fundamental Research Perception of Corporate Social Responsibility as a Value for Customer.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this paper
Cite this paper
Moravčíková, K., Gajanová, Ľ. (2017). Attitude of Customers to Socially Responsible Products. In: Tsounis, N., Vlachvei, A. (eds) Advances in Applied Economic Research. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-48454-9_40
Download citation
DOI: https://doi.org/10.1007/978-3-319-48454-9_40
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-48453-2
Online ISBN: 978-3-319-48454-9
eBook Packages: Economics and FinanceEconomics and Finance (R0)