Abstract
Blogs are considered as modern communication medium. They are currently used as a tool of communication content strategy and present their activities in the Internet environment. Blogs allow companies to reach the target audience by distribution of complex information. The aim of this paper was to determine the current status of using the blogs in the buying process in Slovakia and Poland. Results of the questionnaire survey confirmed that the terms of the frequency of visits of the blog between Slovak and Polish customers are not statistically significant. It was further confirmed that the Slovak and Polish customers use blogs by selected activities associated with the purchasing process as well. The last finding was that the frequency of visits of the blog and by whether the customer buys based on the blog, there is a statistically significant dependence.
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Ferencová, M., Kakalejčík, L., Kot, S. (2017). Blogs Usage in Purchasing Process. In: Tsounis, N., Vlachvei, A. (eds) Advances in Applied Economic Research. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-48454-9_4
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DOI: https://doi.org/10.1007/978-3-319-48454-9_4
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