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Abstract

This chapter discusses the benefits and value of distribution or place in marketing planning. Product availability and its relationship to market share, and the effects and costs of an out-of-stock situation are discussed with related algorithms and visuals. The concept of distribution elasticity and inventory control models are also discussed with graphs from the theory. Distribution-related brand awareness concepts and measures are investigated and illustrated in light of the theoretical discussions.

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References

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Authors and Affiliations

  1. Edmonds, Washington, USA

    S. Umit Kucuk

Authors
  1. S. Umit Kucuk
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Kucuk, S.U. (2017). Place. In: Visualizing Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-48027-5_5

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