Conclusion

Abstract

The die has been cast. Sub-Saharan Africa like most other developing economies of the world has embraced media globalization as the bridge to internationalization as they grudgingly join what McLuhan referred to as the “global village.” What most users fail to realize is that their traditional cultures are being eroded in the process of welcoming a new dominant culture. If technoculture, according to Lister et al. (New Media: A Critical Introduction, New York, Routledge, 2003) was accommodating rather than imposing its will on nascent cultures like Africa, then technological determinism will never have been a pro-Western concept. As it stands, the cyberspace public sphere activities follow canons crafted and executed in the west by Westerners with little or no input from other nondeveloped regions of the world like Africa.