Abstract
Cyberculture has plunged communication between humans into another realm. This realm is fraught with uncertainties as a result of multiple identities and messages. Be that as it may, digital communication has become the modus operandi for business-to-business, business-to-consumer, consumer-to-consumer communication, and anyone who does not become a part or fail to comply is basically left behind and the consequences maybe dire. This is particularly significant with respect to interpersonal communication within the African communicative sphere.
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Langmia, K. (2016). Introduction. In: Globalization and Cyberculture. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-47584-4_1
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DOI: https://doi.org/10.1007/978-3-319-47584-4_1
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