Abstract
This chapter shows the particularities of the Product Development System, with special emphasis to the Product Development Process (PDP). PDP itself is people-based, complex, and non-linear, with high ambiguity and uncertainty. Consequently, a wide spectrum of variables can affect its success, and, not surprisingly, over time, over budget and low quality are commonplaces on PD projects. By discussing the PDP characteristics and its consequences, we aim to show that having a high performance PDP is not an easy task to any company; therefore competitive advantage comes from accepting these particularities and understanding how they affect your particular PDP. Far from neglecting these particularities, the lean company deeply understands them, how they affect its particular reality, and shape its PDP to exploit its strengths and avoid its weaknesses.
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Pessôa, M.V.P., Trabasso, L.G. (2017). The Product Development System. In: The Lean Product Design and Development Journey. Springer, Cham. https://doi.org/10.1007/978-3-319-46792-4_1
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DOI: https://doi.org/10.1007/978-3-319-46792-4_1
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