Interactions Matter: Modelling Everyday Pro-environmental Norm Transmission and Diffusion in Workplace Networks

  • J. Gary PolhillEmail author
  • Tony Craig
  • Amparo Alonso-Betanzos
  • Noelia Sánchez-Maroño
  • Oscar Fontenla-Romero
  • Adina Dumitru
  • Ricardo García-Mira
  • Mirilia Bonnes
  • Marino Bonaiuto
  • Giuseppe Carrus
  • Fridanna Maricchiolo
  • Ferdinando Fornara
  • Corina Ilin
  • Linda Steg
  • Angela Ruepert
  • Kees Keizer
Part of the Understanding Complex Systems book series (UCS)


This chapter demonstrates an approach to the agent-based modelling of norm transmission using decision trees learned from questionnaire data. We explore the implications of adding norm dynamics implied in static questionnaire data and the influence social network topology has on the outcome. We find that parameters determining network topology influence the outcome in both hierarchical and co-worker networks in a simulated workplace. As an exercise in empirical agent-based modelling, this work highlights the importance of gathering data on interactions in field studies.


Classification and regression trees Norm transmission Empirical agent-based models Everyday pro-environmental behaviour 



This work was funded by the European Commission through Framework Programme 7 grant agreement number 265155 (Low Carbon at Work: Modelling Agents and Organisations to Achieve Transition to a Low-Carbon Europe), and by the Scottish Government Rural Affairs and the Environment Portfolio Strategic Research 2011–2016 Theme 4 (Economic Adaptation).


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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  • J. Gary Polhill
    • 1
    Email author
  • Tony Craig
    • 2
  • Amparo Alonso-Betanzos
    • 3
  • Noelia Sánchez-Maroño
    • 3
  • Oscar Fontenla-Romero
    • 3
  • Adina Dumitru
    • 3
  • Ricardo García-Mira
    • 3
  • Mirilia Bonnes
    • 4
  • Marino Bonaiuto
    • 4
  • Giuseppe Carrus
    • 5
  • Fridanna Maricchiolo
    • 5
  • Ferdinando Fornara
    • 6
  • Corina Ilin
    • 7
  • Linda Steg
    • 8
  • Angela Ruepert
    • 8
  • Kees Keizer
    • 8
  1. 1.Information and Computational ScienceThe James Hutton InstituteAberdeenUK
  2. 2.The James Hutton InstituteAberdeenUK
  3. 3.Universidade da CoruñaA CoruñaSpain
  4. 4.Centro Interuniversitario di Ricerca in Psicologia Ambientale (CIRPA)Sapienza Università di RomaRomeItaly
  5. 5.CIRPAUniversità Roma TreRomeItaly
  6. 6.CIRPAUniversità di CagliariRomeItaly
  7. 7.Universitatea de Vest din TimisoaraTimisoaraRomania
  8. 8.Rijksuniversiteit GroningenGroningenThe Netherlands

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