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Media and Metamedia Management pp 243–249Cite as

Social Media in Crisis Communication: Germanwings Flight 4U9525

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 503))

Abstract

Negative events test the resilience and leadership of a company in order to amend mistakes and adapt to changes required by crisis and disasters. Effective crisis management and communication help reduce damages and uncertainty and contribute to a quick recovery. This paper analyses the early reactions regarding the Germanwings air crash in March 2015. We motorised and analysed online information to check whether the communication management is performed effectively.

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Author information

Authors and Affiliations

  1. University of Vigo (UVigo), Vigo, Spain

    Diego Rodriguez-Toubes & Yolanda Dominguez-Lopez

Authors
  1. Diego Rodriguez-Toubes
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  2. Yolanda Dominguez-Lopez
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Corresponding author

Correspondence to Diego Rodriguez-Toubes .

Editor information

Editors and Affiliations

  1. Faculty of Communication Sciences, University of Santiago de Compostela, Santiago de Compostela, Spain

    Francisco Campos Freire

  2. Faculty of Social and Communication Sci., Universidad de Vigo Faculty of Social and Communication Sci., Pontevedra, Spain

    Xosé Rúas Araújo

  3. Faculty of Science Communication, University of A Coruña Faculty of Science Communication, A Coruña, Spain

    Valentín Alejandro Martínez Fernández

  4. Faculty of Communication Sciences, University of Santiago de Compostela, Santiago de Compostela, Spain

    Xosé López García

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© 2017 Springer International Publishing Switzerland

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Rodriguez-Toubes, D., Dominguez-Lopez, Y. (2017). Social Media in Crisis Communication: Germanwings Flight 4U9525. In: Freire, F., Rúas Araújo, X., Martínez Fernández, V., García, X. (eds) Media and Metamedia Management. Advances in Intelligent Systems and Computing, vol 503. Springer, Cham. https://doi.org/10.1007/978-3-319-46068-0_31

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  • DOI: https://doi.org/10.1007/978-3-319-46068-0_31

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-46066-6

  • Online ISBN: 978-3-319-46068-0

  • eBook Packages: EngineeringEngineering (R0)

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