Abstract
Luxury selling is firstly about selling Luxury creations. You certainly want to know why your clients buy, or even need to buy, Luxury creations. Let’s firstly consider what Luxury is. Luxury for many people means unnecessary, in the sense that the items have no real utility. Luxury for many people implies the unaffordable: “this is not for me.” On the other hand, Luxury always offers the feeling of pleasure, of a treat or an experience. Luxury is about quality.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2017 The Author(s)
About this chapter
Cite this chapter
Srun, F. (2017). Luxury Customer’s Decision Process. In: Luxury Selling. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-45525-9_3
Download citation
DOI: https://doi.org/10.1007/978-3-319-45525-9_3
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-45524-2
Online ISBN: 978-3-319-45525-9
eBook Packages: Business and ManagementBusiness and Management (R0)