Abstract
Your appearance is the first message you give a visitor. As the French say “la première impression est souvent la bonne” (meaning: the first impression is often the right one). It is crucial to be perceived positively, and to avoid a bad image, from which it will be nearly impossible to recover. You need to make a good first impression.
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Srun, F. (2017). Be Luxury. In: Luxury Selling. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-45525-9_2
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DOI: https://doi.org/10.1007/978-3-319-45525-9_2
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Publisher Name: Palgrave Macmillan, Cham
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Online ISBN: 978-3-319-45525-9
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