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Who Is My Audience? Investigating Stakeholder Collapse in Online Social Platforms

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E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life (WEB 2015)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 258))

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Abstract

Exploring top executive’s behavior on social media potentially indicates an important area for information systems research. Engaging in traditional social strategies through digital channels may not always result in strong online images and impressed stakeholders. Traditional perspectives on impression management (IM) have focused on the use of IM on a single targeted audience. In contrast, individuals employing IM tactics in social networking platforms (SNP) must consider multiple audiences simultaneously. We are interested in understanding how top executives leverage SNP for personal gains. Our findings show that when the definition of audience and purposes of IM are re-visited in digital context, some of the traditional lines of thought fall apart.

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Authors and Affiliations

  1. College of Business, University of Illinois at Urbana-Champaign, 515 E Gregory Dr., Champaign, IL, 61820, USA

    Utku Pamuksuz, Sung Won Kim & Ramanath Subramanyam

Authors
  1. Utku Pamuksuz
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  2. Sung Won Kim
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  3. Ramanath Subramanyam
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Corresponding author

Correspondence to Utku Pamuksuz .

Editor information

Editors and Affiliations

  1. Department of Decision and Information Sciences, Oakland University, Rochester, Michigan, USA

    Vijayan Sugumaran

  2. Virginia Commonwealth University, Richmond, Virginia, USA

    Victoria Yoon

  3. Beckman Institute for Advanced Science and Technology, University of Illinois at Urbana–Champaign, Urbana, Illinois, USA

    Michael J. Shaw

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© 2016 Springer International Publishing Switzerland

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Pamuksuz, U., Kim, S.W., Subramanyam, R. (2016). Who Is My Audience? Investigating Stakeholder Collapse in Online Social Platforms. In: Sugumaran, V., Yoon, V., Shaw, M. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life. WEB 2015. Lecture Notes in Business Information Processing, vol 258. Springer, Cham. https://doi.org/10.1007/978-3-319-45408-5_7

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