Abstract
Effective project communication involves interaction with diverse stakeholders having varied organizational and personal backgrounds. For offshore IT projects, cultural, language, time and geographic gap poses challenge in communication. Extending use of new technology in marketing communication, this paper proposes a conceptual framework to use new technology to increase effectiveness of project communication for remotely executed projects. It posits that social media powered by ubiquitous access using mobile and cloud computing, enriched by data analytics helps assuage communication challenges experienced by IT projects executed from offshore.
This is a preview of subscription content, log in via an institution.
References
Bashar, A., Ahmad, I., Wasiq, M.: Effectiveness of social media as a marketing tool: an empirical study. Int. J. Mark. Fin. Serv. Manage. Res. 1(11) (2012)
Berlo, D.: The Process of Communication. Holt, Rinehart and Winston Inc., New York (1960)
Chau, M., Xu, J.: Business intelligence in blogs: understanding consumer interactions and communities. MIS Q. 36(4), 1189–1216 (2012)
DiMicco, J.M., Millen, D.R.: Identity management: multiple presentations of self in facebook. In: Proceedings ACM Group Conference, Florida, USA (2007)
Ellison, N., Gibbs, J.L., Weber, M.S.: The use of enterprise social network sites for knowledge sharing in distributed organizations the role of organizational affordances. Am. Behav. Sci. 59(1), 103–123 (2014)
Estler, H.-C., Nordio, M., Furia, M., Meyer, B., Schneider, J.: Agile vs. structured distributed software development: a case study. In: Proceedings of the 7th International Conference on Global Software Engineering, IEEE 2012, pp. 11–20 (2012)
Langer, N., Slaughter, S.A., Mukhopadhyay, T.: Project managers’ practical intelligence and project performance in software offshore outsourcing: a field study. Inform. Syst. Res. 25(2), 364–384 (2014)
Lee, D.: Developing effective communications. university of missouri extension (1993). http://extension.missouri.edu/publications/DisplayPub.aspx?P=CM109. Accessed 06 June 2015
Lee, J., Huynh, M.Q., Kwok, R.C., Pi, S.: IT outsourcing evolution—: past, present, and future. Commun. ACM 46(5), 84–89 (2003)
Mansuri, A., Verma, M., Laxkar, P.: Benefit of cloud computing for educational institutions and online marketing. Inform. Secur. Comput. Fraud. 2(1), 5–9 (2014)
McGuigan, L., Manzerolle, V.: All the world’s a shopping cart: theorizing the political economy of ubiquitous media and markets. New Media Soc. 17, 1830–1848 (2014)
McKay, J., Grainger, N., Marshall, P., Hirschheim, R.: Artefaction as communication: redesigning communication models. In: 2010 Proceedings of the Paper Presented at the ACIS, Brisbane, Australia, January 2010
McKay, J., Marshall, P., Grainger, N.: Rethinking communication in IT project management. In: 2014 47th Hawaii International Conference on System Science Paper Presented at the (HICCS), Hawaii, USA, January 2014
Muszynska, K: Communication management in project teams – practices and patterns. In: Joint International Conference on Paper Presented at MakeLearn, Bari, Italy, May, 2015
Nakatsu, R.T., Iacovou, C.L.: A comparative study of important risk factors involved in offshore and domestic outsourcing of software development projects: a two-panel Delphi study. Inform. Manage. 46, 57–68 (2009)
O’Mahony, S.: A proposed model for the approach to augmented reality deployment in marketing communications. Procedia Soc. Behav. Sci. 175, 227–235 (2015)
Targowski, A.S., Bowman, J.P.: The layer-based, pragmatic model of the communication process. Int. J. Bus. Commun. 25, 15–24 (1988)
Wang, X., Love, P., Klinc, R., Kim, M., Davis, P.: Integration of E – learning 2.0 with Web 2.0. J. Inform. Technol. Constr. 17, 387–396 (2012)
Yadav, M., Joshi, Y., Rahman, Z.: Mobile social media: the new hybrid element of digital marketing communications. Procedia Soc. Behav. Sci. 189, 335–343 (2015)
Yates, D., Paquette, S.: Emergency knowledge management and social media technologies: a case study of the 2010 Haitian earthquake. Int. J. Inform. Manage. 31, 6–135 (2011)
Zhang, J., Qu, Y., Cody, J., and Wu, Y.: A case study of microblogging in the enterprise: use, value, and related issues. In: Proceedings of CHI, pp. 243–252. ACM Press (2010)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer International Publishing Switzerland
About this paper
Cite this paper
Dhar, S., Bose, I. (2016). Framework for Using New Age Technology to Increase Effectiveness of Project Communication for Outsourced IT Projects Executed from Offshore. In: Sugumaran, V., Yoon, V., Shaw, M. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life. WEB 2015. Lecture Notes in Business Information Processing, vol 258. Springer, Cham. https://doi.org/10.1007/978-3-319-45408-5_23
Download citation
DOI: https://doi.org/10.1007/978-3-319-45408-5_23
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-45407-8
Online ISBN: 978-3-319-45408-5
eBook Packages: Business and ManagementBusiness and Management (R0)