Abstract
To cope with the challenge of data scarcity in creditworthiness analysis for e-financing business, this paper proposes a cross-business analysis approach based on the assumption of behavior consistency for client in different e-commerce environments. By this approach we can analyze individuals’ creditworthiness by associating financial data on lending platforms and cross-business non-financial data on social media. We conceived three creditworthiness assessment models, and conduct the experimental study on Ant Financial Co-Creation Data Platform. The results verify that our cross-business creditworthiness analysis approach is effective.
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Liang, K., Lin, Z., Jia, Z., Jiang, C., Qiu, J. (2016). Creditworthiness Analysis in E-Financing Businesses - A Cross-Business Approach. In: Sugumaran, V., Yoon, V., Shaw, M. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life. WEB 2015. Lecture Notes in Business Information Processing, vol 258. Springer, Cham. https://doi.org/10.1007/978-3-319-45408-5_18
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DOI: https://doi.org/10.1007/978-3-319-45408-5_18
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