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Are Online Reviewers Leaving? Heterogeneity in Reviewing Behavior

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E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life (WEB 2015)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 258))

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Abstract

Online consumption communities evolve over time and go through different stages in their life cycle [1]. The key factor of the sustainability of the community is members’ ongoing contribution. This study examines the factors affecting the ongoing contribution of online reviewers for different types of users. Drawing from theory on communities of consumption [2] and popularity effect [3]; we propose a conceptual model of drivers of ongoing contribution. We observed that Social ties, sidedness, and consumption activity could explain the heterogeneity of ongoing contribution level for different users. We studied a community of book reviews. We showed that the effect of sidedness on contribution prediction is stronger for reviewers with extreme behavior. We also concluded that consumption activity has more predictive information about the contribution compare to the social tie and sidedness.

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Notes

  1. 1.

    100*(1–0.42) for Minglers and 100*(1–0.34) For Devotees.

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Authors and Affiliations

  1. Business School, University of Auckland, 12 Grafton Road, Auckland, 1010, New Zealand

    Parastoo Samiei & Arvind Tripathi

Authors
  1. Parastoo Samiei
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  2. Arvind Tripathi
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Correspondence to Parastoo Samiei .

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Editors and Affiliations

  1. Department of Decision and Information Sciences, Oakland University, Rochester, Michigan, USA

    Vijayan Sugumaran

  2. Virginia Commonwealth University, Richmond, Virginia, USA

    Victoria Yoon

  3. Beckman Institute for Advanced Science and Technology, University of Illinois at Urbana–Champaign, Urbana, Illinois, USA

    Michael J. Shaw

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Samiei, P., Tripathi, A. (2016). Are Online Reviewers Leaving? Heterogeneity in Reviewing Behavior. In: Sugumaran, V., Yoon, V., Shaw, M. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life. WEB 2015. Lecture Notes in Business Information Processing, vol 258. Springer, Cham. https://doi.org/10.1007/978-3-319-45408-5_11

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