The Social Media Cone: Towards Achieving the Manufacturing Competitiveness Goals

  • Manoj Kumar SinghEmail author
  • Harish Kumar
  • M. P. Gupta
  • J. Madaan
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9844)


The competitiveness among the different organizations in any industry might be raised due to changes in the technology, emergence of new competitive forces, devising and adopting newer business models, developing innovative products with differentiating pricing methods. The social media strategy is adopted by organization to harness the potential and get advantage in terms of the profit. Social media has provided both the opportunities and challenges for the organizations particularly to the high end manufacturing. The study undertakes the literature survey and the expert opinion on the factors which influences the electronics manufacturing industry. The findings suggest the key factors and a model in which the social media plays the important role to enhance the performance of electronics manufacturing sector.


Social media Electronics manufacturing sector Competitiveness Performance of industry 


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Copyright information

© IFIP International Federation for Information Processing 2016

Authors and Affiliations

  • Manoj Kumar Singh
    • 1
    Email author
  • Harish Kumar
    • 1
  • M. P. Gupta
    • 1
  • J. Madaan
    • 1
  1. 1.Department of Management StudiesIndian Institute of TechnologyDelhiIndia

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