Strategy Reformation? Materialization of Social Media in Telecom Industry

  • Shirumisha KwayuEmail author
  • Banita Lal
  • Mumin Abubakre
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9844)


The pervasive use of social media is influencing change within organization. This paper uses sociomaterial lens with agential view to understand how social media is reforming strategy in Telecom organization through exploring changes brought by social media to organization, evaluating the changes with selection of strategic theories as well as providing insight on adoption of social media by telecom organizations. Following an interpretivist philosophy with exploratory purpose the study uses case study methodology employing secondary data and observation to explain how social media practices are shaping strategy at Vodacom. Social media is reforming strategy within telecom industry by exerting influence on organizational process for instance product development and marketing strategy.


Social media Strategy Sociomateriality 


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Copyright information

© IFIP International Federation for Information Processing 2016

Authors and Affiliations

  1. 1.Nottingham Trent UniversityNottinghamUK

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