Impact of Perceived Connectivity on Intention to Use Social Media: Modelling the Moderation Effects of Perceived Risk and Security

  • Samuel Fosso WambaEmail author
  • Shahriar Akter
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9844)


The main objective of this study is to assess the impact of perceived connectivity (PC) on the intention to use (IU) social media in organizations, as well as the moderating effects of perceived risk (PR) and perceived security (PS) on this relationship. Data were collected from 2,556 social media users across Australia, Canada, India, the UK, and the US to test our proposed research model. Our results found that PC has a significant positive effect on the IU social media in organizations, and non-significant moderating effects of PR and PS. The study concludes with the implications for practice and research.


Social media Adoption and use Intention Perceived connectivity Perceived risk Perceived security Moderation 


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Copyright information

© IFIP International Federation for Information Processing 2016

Authors and Affiliations

  1. 1.Toulouse Business SchoolToulouseFrance
  2. 2.Faculty of BusinessUniversity of WollongongWollongongAustralia

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