Abstract
Noreen was wondering yet again what had gone wrong. The deal had looked so promising two years ago, so why had everything turned sour? Over and over again she had emphasized that the merger would create substantial value for the customers and shareholders of both companies, contributing to competitive advantage and increased market power. It was a no-brainer. It would be good for everyone. Synergy was the key word.
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Kets de Vries, M.F.R. (2017). The M&A Crap Game. In: Riding the Leadership Rollercoaster. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-45162-6_8
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DOI: https://doi.org/10.1007/978-3-319-45162-6_8
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Publisher Name: Palgrave Macmillan, Cham
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Online ISBN: 978-3-319-45162-6
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