Abstract
In this chapter, we provide an in-depth observation on the case where a corporation proactively react to social needs and adopt them into its sustainability strategy. In particular, we focus on a case of Hyundai Motor Company (HMC) and its CSR activities that foster social enterprises. By inspecting this unprecedented CSR strategy of an automobile company, a differentiated perspective on corporate sustainability and social development will be enabled. To help better understanding of the case, contextual explanations regarding the CSR trend in auto industry, cases of German car manufacturers and their social activities, and social background of Korea are provided in the first part. CSR activities of HMC, mainly its social enterprise projects are examined in detail, and corresponding future challenges and directions are discussed in the latter section.
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BMW Group: Sustainable value report 2013
- 2.
Daimler Sustainability Report 2013
- 3.
Volkswagen Group Sustainability Report 2013
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A GMP(Good Manufacturing Practice) is a system for ensuring that products are consistently produced and controlled according to quality standards. It is designed to minimize the risks involved in any pharmaceutical production that cannot be eliminated through testing the final product. GMP covers all aspects of production from the starting materials, premises and equipment to the training and personal hygiene of staff.
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In 2011, there were 20 incubating centers to support prep-social entrepreneurs.
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Korea Mecenat Association was founded in 1994, with the purpose of promoting social contribution by supporting culture and art.
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Established in 2008, Happy Move Global Youth Volunteers is one of the representative CSR activities of HMC. Every year, 1,000 university students are provided with opportunity to volunteer in oversees countries during vacations.
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HMC, Sustainability report(2014)
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Rhee, J.H., Bohnsack, R., Lee, S. (2017). Hyundai Motor Company Case – Fostering Social Enterprises. In: Lenssen, G., Rhee, J., Martinez, F. (eds) The Role of Corporate Sustainability in Asian Development. Advances in Business Ethics Research, vol 7. Springer, Cham. https://doi.org/10.1007/978-3-319-45160-2_7
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