Catalyzing Social Innovation – How Intel Helped to Create a Vibrant Social Ecosystem in China

Abstract

Instead of focusing on China simply as a giant marketplace, Intel thought how to become a catalyst in China’s economic growth and development achieved over the last 30 years at the cost of the environment and people’s welfare. Recognizing that to grow its business in China, Intel had to first help China grow, Intel decided to invest in the local ecosystem and work closely with partners to cultivate talent not only in its own workforce, but in the industry and in academia. Intel’s new Corporate Social Responsibility (CSR) strategy aimed far beyond traditional risk mitigation and bilateral partnerships. Intel’s CSR 3.0 is issue driven and pursues social innovation by marrying it with technological innovations. Intel’s social innovation initiatives including medical information system, village health care centers, digital energy solutions and care for elderly all aim to support a balanced and harmonious growth of Intel together with China.