Abstract
Climate change, growing urbanization, and technological developments like digitalization and electrification (“diglectrification”) change societal requirements and customer preferences toward motility and mobility in the future, especially automotive mobility. The international automotive industry is under pressure because of these tectonic shifts. There is a strong societal and political push caused by the climate change issue and the strategies as well as measures mitigating the climate change.
Traditional OEMs are in a sandwich position between societal requirements and customer needs. Therefore “low-emission and zero-emission vehicles,” “connected car,” and “autonomous driving” have been on the agenda of the automotive industry since several years. The drivers of these trends are partly newcomers in the automotive industry, like Tesla Motors, Google, or Apple. The growing role of disruptive innovations is in the focus of politics, business, and academia.
The leading idea of this paper is to design a conceptual framework, whereby open and discrete innovation approaches as well as cost of ownership approaches as key elements are applied to strategies and measures for “diglectrical” disruptive innovations in the automotive industry.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
ADL. (2009). Zukunft der Mobilität 2020. Arthur D. Little. Available from http://www.adlittle.de/uploads/tx_extthoughtleadership/ADL_Zukunft_der_Mobilitaet_2020_Langfassung.pdf (accessed March 18, 2012).
Bellmann, K. (1990). Langfristige Gebrauchsgüter: ökologische Optimierung der Nutzungsdauer. Wiesbaden: Deutscher Universitäts-Verlag.
Bellmann, K., & Khare, A. (2008). Response of German car manufacturers to the European Union directive on reducing CO2 emissions from passenger cars—Research report. University of Mainz.
Bott, H., & Braess, H. H. (1976). Forschungsprojekt Langzeitauto, Endbericht Phase I—Kurzfassung. Weissach: Bundesministerium für Forschung und Technologie.
Canzler, W., & Knie, A. (1999). Neue Mobilitätskonzepte: Rahmenbedingungen, Chancen und Grenzen, Veröffentlichungsreihe der Querschnittsgruppe Arbeit & Ökologie beim Präsidenten des Wissenschaftszentrum Berlin für Sozialforschung (No. P99–508). Available from http://hdl.handle.net/10419/50312 (accessed March 28, 2016).
Christensen, C. M. (1997). The innovator’s dilemma: When new technologies cause great firms to fail. Boston, MA: Harvard Business Review Press.
Coble, D. (2013). Is smart growth really so smart? In A. Khare & T. Beckman (Eds.), Mitigating climate change (pp. 3–23). Heidelberg: Springer.
Conference of European Directors of Roads (CEDR). (2014). CEDR transnational road research programme: Call 2014 (pp. 1–11). Available from http://www.bast.de/DE/BASt/Forschung/Forschungsfoerderung/Downloads/cedr_call_2014_2.pdf?__blob=publicationFile&v=2 (accessed April 27, 2016).
Consumer Reports. (2015). Tesla Model S P85D breaks consumer reports’ rating system (pp. 1–5). Available from https://consumerist.com/2015/08/27/tesla-model-s-p85d-breaks-consumer-reports-ratings-system (accessed August 28, 2015).
Continental AG. (2015). Continental mobility study 2015. Available from http://www.continental-corporation.com/www/pressportal_com_en/themes/initiatives/channel_mobility_study_en/ov_mobility_study2015_en/ (accessed March 13, 2016).
Continental AG. (2016). Hybrid electric vehicle. Available from http://www.continental-automotive.de/www/automotive_de_de/themes/passenger_cars/powertrain/hybrid_de.html (accessed January 7, 2016).
Dickmanns, E. D. (1998). Vehicles capable of dynamic vision: a new breed of technical beings? Artificial Intelligence, 103, 49–76.
Dobbs, R., Manyika, J., & Woetzel, J. (2015). No ordinary disruption. New York: PublicAffairs.
European Alternative Fuels Observatory (EAFO). (2016). Battery electric vehicle (BEV) overview table—Europe. Available from http://www.eafo.eu/vehicle-statistics/m1 (accessed April 14, 2016).
Eck, P., & Weigel, G. (2015). IAA Spot - Internationale Automobil-Ausstellung 2015. Willmenrod: SPS Spot Press Services.
Evannex. (2016). Tesla rules battery electric vehicles vs. hydrogen fuel cells. Available from http://evannex.com/blogs/news/113215301-tesla-rules-battery-electric-vehicles-vs-hydrogen-fuel-cells-infographic (accessed March 31, 2016).
Figenbaum, E., & Kolbenstvedt, M. (2015). Competitive electric town transport (TØI report 1422/2015). Oslo: Institute of Transport Economics.
Foster, R., & Kaplan, S. (2001). Creative destruction. New York: Doubleday and Random House.
Freitag, M. (2016). Deutschlands Premiumhersteller wollen sich radikal neu erfinden. Wer die Bewegung anführt. Manager Magazin, Issue 4/2016, pp. 48–53.
Gerster, M. (2015). Tesla fordert deutsche Hersteller heraus. Available from http://www.stuttgarter-nachrichten.de/inhalt.elektro-suv-von-audi-tesla-fordert-deutsche-herstellerheraus.1aa21feb-4345-462b-a4c3-a11ed88eb65d.html (accessed August 23, 2016).
Intergovernmental Panel on Climate Change (IPCC). (2007). Working Group III, fourth assessment, summary for policymakers (pp. 1–23).
Jackson, T. (2011). Prosperity without growth. London and Washington, DC: Earthscan.
Kieler, A. (2015). Tesla CEO says summer software update could make the Model S self-driving (pp. 1–3). Available from https://consumerist.com/2015/03/20/tesla-ceo-says-summer-software-update-could-make-the-model-s-self-driving/ (accessed August 28, 2015).
Köhler, T. R., & Wollschläger, D. (2014). Die digitale Transformation des Automobils. Pattensen: Media-Manufaktur.
Kortzfleisch, G. von (1980). Vorwort. In J. Schöttner (Ed.), Ökonomische und soziale Konsequenzen einer Entwicklung zum Langzeitauto (n. p.). München: Verlag V. Florentz.
Kraftfahrt-Bundesamt (KBA). (2015). Top 50 der Modelle im Dezember 2015. Available from http://www.kba.de/DE/Statistik/Fahrzeuge/Neuzulassungen/MonatlicheNeuzulassungen/2015/201512GV1monatlich/201512_n_top50.html?nn=1129994 (accessed March 31, 2016).
McQuivey, J. (2013). Digital disruption. Las Vegas: Forrester Research and Amazon.
Meadows, D. H., Randers, J., & Meadows, D. (2004). Limits to growth. White River Junction, VT: Chelsea Green.
Nationale Plattform Elektromobilität (NPE). (2010). Available from http://nationale-plattform-elektromobilitaet.de/ (accessed March 31, 2016).
Paech, N. (2012). Nachhaltiges Wirtschaften jenseits von Innovationsorientierung und Wachstum. Marburg an der Lahn: Metropolis.
Parr, K. (2001). Porsche, Ferdinand, Neue Deutsche Biographie (No. 20, pp. 638–640). Available from http://www.deutsche-biographie.de/pnd118595881.html (accessed March 30, 2016).
Roland Berger. (2015). Automotive insights 1/2015. Available from http://newsletters.rolandberger.com/public/a_6050_lTJkh/file/data/267_Roland_Berger_Automotive_Insights_01_2015_20151008.pdf (accessed February 23, 2016).
Salesforce. (2016). Products. Available from http://www.salesforce.com/products/ (accessed April 27, 2016).
Schatzmann, M. (2015). Heute mehr Reichweite—übermorgen neue Batterietechnologien. Available from http://www.nzz.ch/mobilitaet/auto-mobil/e-mobilitaet/heute-mehr-reichweite--uebermorgen-neue-batterietechnologien-1.18636886#print (accessed April 14, 2016).
Schöne, R. (2013). Das vernetzte Fahrzeug. Norderstedt: GRIN Verlag.
Schwan, B. (2015). E-Autos auf dem Weg zur Normalität. Technology Review. Available from http://www.heise.de/tr/artikel/E-Autos-auf-dem-Weg-zur-Normalitaet-2632034.html? (accessed June 1, 2015).
Seiler, C. (2011). Erstes Elektroauto der Welt fährt wieder, Press Release, Stiftung Museum Autovision. Available from http://autovision-tradition.de/files/erstes-Elektroauto-der-Welt-Text.pdf (accessed March 30, 2016).
Smith, G., & Parloff, R. (2016). Hoaxwagen. Fortune, Europe Edition, 173(4), 34–48.
Stahl, F. (2016). In Diehl, N. Mit digitalen Fussabdrücken zu neuen Geschäftsmodellen. Forum, Issue 1/2016, p. 40. Available from http://www.uni-mannheim.de/ionas/uni/forum/forschung/Ausgabe%201-2016/Mit%20digitalen%20Fu%C3%9Fabdr%C3%BCcken%20zu%20neuen%20Gesch%C3%A4ftsmodellen/ (accessed April 15, 2016).
Teetor, R. R. (1950). Speed control device for resisting operation of the accelerator. Available from http://pdfpiw.uspto.gov/.piw?Docid=02519859 (accessed March 31, 2016).
Vetter, P. (2016). Mit diesem Trick will Tesla das E-Auto revolutionieren, Die Welt. Available from http://www.welt.de/wirtschaft/article153758875 (accessed March 29, 2016).
Vieweg, C. (2015). Wer hat das Roboterauto erfunden? Die Bundeswehr! Zeit Online. Available from http://www.zeit.de/mobilitaet/2015-07/autonomes-fahren-geschichte (accessed July 31, 2015).
Wimmer, E., Schneider, M. C., & Blum, P. (2010). Antrieb für die Zukunft. Stuttgart: Schäffer-Poeschel.
Winterhoff, M. (2015a). The dawn of the digital car. In Roland Berger (Ed.), Automotive insights 1/2015 (pp. 18–23). Available from http://newsletters.rolandberger.com/public/a_6050_lTJkh/file/data/267_Roland_Berger_Automotive_Insights_01_2015_20151008.pdf (accessed February 23, 2016).
Winterhoff, M. (2015b). U.S. market scenario: owners, drivers and urban traffic of the future. In Roland Berger (Ed.), Automotive insights 1/2015 (pp. 12–15). Available from http://newsletters.rolandberger.com/public/a_6050_lTJkh/file/data/267_Roland_Berger_Automotive_Insights_01_2015_20151008.pdf (accessed February 23, 2016).
Wittmann, J. (1998). Target project budgeting. Wiesbaden: Deutscher Universitätsverlag.
Wittmann, J. (2013). Mobility and mitigating climate change in urban centers. In A. Khare & T. Beckman (Eds.), Mitigating climate change (pp. 111–131). Heidelberg: Springer.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Wittmann, J. (2017). Electrification and Digitalization as Disruptive Trends: New Perspectives for the Automotive Industry?. In: Khare, A., Stewart, B., Schatz, R. (eds) Phantom Ex Machina. Springer, Cham. https://doi.org/10.1007/978-3-319-44468-0_9
Download citation
DOI: https://doi.org/10.1007/978-3-319-44468-0_9
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-44467-3
Online ISBN: 978-3-319-44468-0
eBook Packages: Business and ManagementBusiness and Management (R0)