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Tourism Intelligence and Visual Media Analytics for Destination Management Organizations

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Analytics in Smart Tourism Design

Part of the book series: Tourism on the Verge ((TV))

Abstract

Understanding dynamic changes in tourist perceptions and analyzing user-generated content to assess the impact of campaigns and promotional activities are among the key questions facing many destination management organizations. Web intelligence platforms help to answer these questions, particularly when they are scalable enough to analyze and visualize Web-scale information flows in real time. This paper presents a tourism Web intelligence platform for acquiring and processing real-time streams of online content from Web sites and social media platforms, advanced methods to extract factual and affective knowledge from these sources, and interactive visualization techniques to explore topical trends and assess the impact of communication campaigns. The extracted knowledge is analyzed from a destination image perspective, incorporating Aaker’s dimensions of brand personality. The chapter highlights the importance of real-time analytics solutions for marketers to respond in a timely manner and adapt their positioning strategies.

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Acknowledgement

Some of the visual analytics components presented in this chapter have been developed as part of the ASAP Research Project (“Adaptive Scalable Analytics Platform”), which receives funding from the European Union’s 7th Framework Program for Research, Technology Development and Demonstration under the Grant Agreement No. 619706.

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Authors and Affiliations

  1. MODUL University Vienna, Vienna, Austria

    Arno Scharl, Lidjia Lalicic & Irem Önder

Authors
  1. Arno Scharl
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  2. Lidjia Lalicic
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  3. Irem Önder
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Corresponding author

Correspondence to Arno Scharl .

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Editors and Affiliations

  1. Department of Hospitality and Tourism Management, Virginia Polytechnic Institute and State University, Blacksburg, Virginia, USA

    Zheng Xiang

  2. National Laboratory for Tourism & eCommerce Department of Tourism, Recreation and Sport Management, University of Florida, Gainesville, Florida, USA

    Daniel R. Fesenmaier

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Scharl, A., Lalicic, L., Önder, I. (2017). Tourism Intelligence and Visual Media Analytics for Destination Management Organizations. In: Xiang, Z., Fesenmaier, D. (eds) Analytics in Smart Tourism Design. Tourism on the Verge. Springer, Cham. https://doi.org/10.1007/978-3-319-44263-1_10

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