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International Conference on Electronic Government and the Information Systems Perspective

EGOVIS 2016: Electronic Government and the Information Systems Perspective pp 169–181Cite as

Design of Public Sector Websites: Findings from an Eye Tracking Study Emphasizing Visual Attention and Usability Metrics

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 9831))

Abstract

This explorative eye tracking study investigates visual attention and perceptions of usability within eGovernment environments. We argue that such insights help in understanding users for better design of user Web experiences. In an initial test to identify areas of interest (AOI) on public sector websites, subjects (n = 8) were exposed to the start page of ten different websites with slightly different designs. Two websites (old versus new design) were then selected to investigate attention to different visual elements (n = 16). The System Usability Scale (SUS) was used to investigate performance on usability metrics. The results indicate differences in viewing behavior and visual attention across different designs, in terms of both eye tracking metrics and usability scores. The concluding remarks include suggestions for further research.

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Author information

Authors and Affiliations

  1. Westerdals Oslo School of Arts, Communication and Technology, Oslo, Norway

    Hanne Sørum

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  1. Hanne Sørum
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Correspondence to Hanne Sørum .

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Editors and Affiliations

  1. Corvinus University of Budapest, Budapest, Hungary

    Andrea Kő

  2. Institute of Legal Information Theory and Techniques, Florence, Italy

    Enrico Francesconi

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Sørum, H. (2016). Design of Public Sector Websites: Findings from an Eye Tracking Study Emphasizing Visual Attention and Usability Metrics. In: Kő, A., Francesconi, E. (eds) Electronic Government and the Information Systems Perspective. EGOVIS 2016. Lecture Notes in Computer Science(), vol 9831. Springer, Cham. https://doi.org/10.1007/978-3-319-44159-7_12

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  • DOI: https://doi.org/10.1007/978-3-319-44159-7_12

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-44158-0

  • Online ISBN: 978-3-319-44159-7

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