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Driving First-Time and Repeat Spectators to Cultural Events

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Co-Creation and Well-Being in Tourism

Part of the book series: Tourism on the Verge ((TV))

Abstract

This chapter examines the differences in expenditure, satisfaction and behavioral intentions between first-time and repeat spectators to a cultural event. A structured questionnaire was developed and data were collected on-site during the “Sa Sartiglia” Carnival (Sardinia, Italy) via 262 interviews. A series of descriptive analyses, independent t-tests, and regression analysis were run for the purposes of the study. Findings show repeaters expressing higher satisfaction, more positive behavioral intentions and higher average economic expenditure than first-time spectators. However, repeaters scored significantly higher in term of intention to return to the event, intention to return to the destination and intention to recommend it to others. Findings add to the body of knowledge highlighting an inconsistent relationship between travel experience, travel expenditure and post-trip evaluation and behavioral intentions. Contributions to the body of knowledge and managerial implications are discussed and suggestions for further research are given.

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Author information

Authors and Affiliations

  1. University of Sassari, Sassari, Italy

    Giacomo Del Chiappa

  2. University of Cagliari, Cagliari, Italy

    Giuseppe Melis & Marcello Atzeni

Authors
  1. Giacomo Del Chiappa
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  2. Giuseppe Melis
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  3. Marcello Atzeni
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Corresponding author

Correspondence to Giacomo Del Chiappa .

Editor information

Editors and Affiliations

  1. CEFAGE, University of Algarve, Faro, Portugal

    Antónia Correia

  2. Dokuz Eylül University, Izmir, Turkey

    Metin Kozak

  3. University of Otago, Dunedin, New Zealand

    Juergen Gnoth

  4. University of Central Florida, Orlando, Florida, USA

    Alan Fyall

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Del Chiappa, G., Melis, G., Atzeni, M. (2017). Driving First-Time and Repeat Spectators to Cultural Events. In: Correia, A., Kozak, M., Gnoth, J., Fyall, A. (eds) Co-Creation and Well-Being in Tourism. Tourism on the Verge. Springer, Cham. https://doi.org/10.1007/978-3-319-44108-5_4

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