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Consumer Animosity and Affective Country Image

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Co-Creation and Well-Being in Tourism

Part of the book series: Tourism on the Verge ((TV))

Abstract

Studies have established in different contexts the effect of consumer animosity on buying intentions of the products originating from the country towards which this hostility is directed. Despite the increasing number of investigations dealing with this topic within the international marketing literature, there is a lack of research concerning the influence of animosity on the purchase of tourism products. The current study aims to provide a greater understanding on this issue and propose a scale to measure the animosity construct in connection to the purchase of tourism products. While the findings support the idea that consumer animosity towards a country has a significant influence in the individual’s decision to visit the place for tourism purposes, it determines that this effect is mediated by affective country evaluations. The study also contributes to a better understanding on how perceptions of places are constructed by individuals based on individual or national experiences, and how these in turn affect behavioural intentions.

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Acknowledgements

This research was funded by a grant from the Spanish Ministry of Science and Innovation (National Plan for Research, Development and Innovation ECO2014-59356-P).

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Authors and Affiliations

  1. Universidad Autónoma de Madrid, Madrid, Spain

    Sara Campo

  2. Boğaziçi University, Istanbul, Turkey

    Maria Dolores Alvarez

Authors
  1. Sara Campo
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  2. Maria Dolores Alvarez
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Correspondence to Maria Dolores Alvarez .

Editor information

Editors and Affiliations

  1. CEFAGE, University of Algarve, Faro, Portugal

    Antónia Correia

  2. Dokuz Eylül University, Izmir, Turkey

    Metin Kozak

  3. University of Otago, Dunedin, New Zealand

    Juergen Gnoth

  4. University of Central Florida, Orlando, Florida, USA

    Alan Fyall

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Campo, S., Alvarez, M.D. (2017). Consumer Animosity and Affective Country Image. In: Correia, A., Kozak, M., Gnoth, J., Fyall, A. (eds) Co-Creation and Well-Being in Tourism. Tourism on the Verge. Springer, Cham. https://doi.org/10.1007/978-3-319-44108-5_10

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