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Building a Culture of Health

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Building a Culture of Health

Part of the book series: SpringerBriefs in Public Health ((BRIEFSPUBLIC))

Abstract

Every company, large and small, impacted health in four main ways. First, through the healthfulness and safety of the products and services it sold. Second, through its attention to employee health and well-being in its work practices and benefits. Third, through contributions to the broader communities in which it operated. And, fourth, through the environmental impacts of its operations.

Reprinted with permission of Harvard Business School PublishingBuilding a Culture of Health, HBS No. 9-516-073This case was prepared by John A. Quelch and Emily C. Boudreau.Copyright © 2016 by the President and Fellows of Harvard College: all rights reserved.

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Notes

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    MADD, “New Report from MADD, Uber Reveals Ridesharing Services Important Innovation to Reduce Drunk Driving,” MADD website, January 27, 2015, http://www.madd.org/media-center/press-releases/2015/new-report-from-madd-uber.html?referrer=https://www.google.com/, accessed March, 2016.

  2. 2.

    WMAR staff, “Women-only ride sharing app offers Uber alternative,” ABC 2 WMAR Baltimore, http://www.abc2news.com/news/in-focus/women-only-ride-sharing-app-offers-uber-alternative, accessed April, 2016.

  3. 3.

    For employees, businesses were required to withhold income taxes, withhold and pay Social Security and Medicare taxes, and pay unemployment tax on paid wages. Businesses did not have to withhold or pay taxes on payments to independent contractors, and they did not have to offer them benefits like health insurance, paid time off, or overtime. In effect, hiring independent contractors was often much less costly for employers than hiring employees.

  4. 4.

    Benjamin D. Sommers, MD, PhD; Sharon K. Long, PhD; and Katherine Baicker, PhD, “Changes in Mortality After Massachusetts Health Care Reform: A Quasi-experimental Study,” Annals of Internal Medicine, 2014;160(9):585–593, doi:10.7326/M13-2275, accessed April 2016.

  5. 5.

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  6. 6.

    Mike Isaac and Natasha Singer, “California Says Uber Drive is Employee, not a Contractor,” The New York Times, June, 17, 2015, http://www.nytimes.com/2015/06/18/business/uber-contests-california-labor-ruling-that-says-drivers-should-be-employees.html, accessed October, 2015.

  7. 7.

    Mike Isaac and Natasha Singer, “California Says Uber Drive is Employee, not a Contractor,” The New York Times, June, 17, 2015, http://www.nytimes.com/2015/06/18/business/uber-contests-california-labor-ruling-that-says-drivers-should-be-employees.html, accessed October, 2015.

  8. 8.

    Ibid.

  9. 9.

    Jeanne Sahadi, “When an independent contractor is really an employee,” CNN Money, July, 16, 2015, http://money.cnn.com/2015/07/16/pf/independent-contractors-employees/, accessed October, 2015.

  10. 10.

    Katy Steinmetz, “How Uber and Lyft Are Trying to Solve America’s Carpooling Problem,” Time, June 23,2015, http://time.com/3923031/uber-lyft-carpooling/, accessed April, 2016.

  11. 11.

    Ibid.

  12. 12.

    Ibid.

  13. 13.

    Health Poverty Action, “Key Facts: Poverty and Poor Health,” Health Poverty Action website, https://www.healthpovertyaction.org/info-and-resources/the-cycle-of-poverty-and-poor-health/key-facts/, accessed May 2016.

  14. 14.

    CDC, “Table 22: Life expectancy at birth, at 65 years of age, and at 75 years of age, by race and sex: United States, selected years 1900–2007, CDC website, http://www.cdc.gov/nchs/data/hus/2010/022.pdf, accessed April, 2016.

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  16. 16.

    Rosabeth Moss Kanter, Howard Koh, Pamela Yatsko, “The State of U.S. Public Health: Challenges and Trends,” HBS No. 316-001 (Boston: Harvard Business School Publishing, 2015).

  17. 17.

    Ibid.

  18. 18.

    National Institute on Aging, “Health and Aging: Living Longer,” U.S. Department of Health and Human Services, 2011, https://www.nia.nih.gov/research/publication/global-health-and-aging/living-longer, accessed April, 2016.

  19. 19.

    World Health Organization, “Noncommunicable diseases (NCD),” WHO website, http://www.who.int/gho/ncd/en/, access April, 2016.

  20. 20.

    Centers for Disease Control and Prevention (CDC), “CDC Global Noncommunicable Diseases (NCDs),” CDC website, http://www.cdc.gov/globalhealth/healthprotection/ncd/, accessed May, 2016.

  21. 21.

    World Health Organization, “Noncommunicable diseases (NCD),” WHO website, http://www.who.int/gho/ncd/en/, access April, 2016.

  22. 22.

    World Health Organization, “Ageing and life-course,” WHO website, http://www.who.int/ageing/en/, accessed April, 2016.

  23. 23.

    Jennifer M. Ortman, Victoria A. Velkoff, and Howard Hogan, “An Aging Nation: The Older Population in the United States,” Census.gov website, May 2014, https://www.census.gov/prod/2014pubs/p25-1140.pdf, accessed April, 2016.

  24. 24.

    Ibid.

  25. 25.

    Total health expenditure was the sum of public and private health expenditure. It covered the provision of health services (preventive and curative), family planning activities, nutrition activities, and emergency aid designated for health but does not include provision of water and sanitation.

  26. 26.

    The World Bank, “Data: Health expenditure, total (% of GDP).” The World Bank website, http://data.worldbank.org/indicator/SH.XPD.TOTL.ZS, accessed April, 2016.

  27. 27.

    Mike Patton, “U.S. Health Care Costs Rise Faster Than Inflation,” Forbes, June 29, 2015, http://www.forbes.com/sites/mikepatton/2015/06/29/u-s-health-care-costs-rise-faster-than-inflation/#3665589f6ad2, accessed April, 2016.

  28. 28.

    Kimberly Leonard, “Are Medicare and Medicaid Sustainable?” U.S. News, April 15, 2015, http://www.usnews.com/news/articles/2015/04/15/are-medicare-and-medicaid-sustainable, accessed April, 2016.

  29. 29.

    Central Intelligence Agency, “The World Factbook,” CIA website, 2015 Est., https://www.cia.gov/library/publications/the-world-factbook/rankorder/2102rank.html, accessed April, 2016.

  30. 30.

    World Health Organization: Commission on Social Determinants of Health, “Closing the gap in a generation,” WHO website, http://apps.who.int/iris/bitstream/10665/43943/1/9789241563703_eng.pdf, accessed April, 2016.

  31. 31.

    The World Health Organization, Commission on Social Determinants of Health, “closing the gap in a generation: Health equity through action on the social determinants of health,” 2008, http://apps.who.int/iris/bitstream/10665/43943/1/9789241563703_eng.pdf, p. 26, accessed November, 2015.

  32. 32.

    Bridget C. Booske, Jessica K. Athens, David A. Kindig, Hyojun Park, Patrick L. Remingtom, “Country Health Rankings Working Paper: DIFFERENT PERSPECTIVES FOR ASSIGNING WEIGHTS TO DETERMINANTS OF HEALTH, University of Wisconsin Population Health Institute, February 2010, https://uwphi.pophealth.wisc.edu/publications/other/different-perspectives-for-assigning-weights-to-determinants-of-health.pdf, accessed April, 2016.

  33. 33.

    Robert Putnam, “Crumbling American Dreams,” The New York Times, August 3, 2013, http://opinionator.blogs.nytimes.com/2013/08/03/crumbling-american-dreams/?_r=0, accessed May, 2016.

  34. 34.

    Michael Jonas, “Opportunity gap,” CommonWealth Magazine, October 13, 2015, http://commonwealthmagazine.org/economy/opportunity-gap/, accessed December 2015.

  35. 35.

    UN, “The Millennium Development Goals Report 2015, Un website, http://www.un.org/millenniumgoals/2015_MDG_Report/pdf/MDG%202015%20rev%20(July%201).pdf, accessed May, 2016.

  36. 36.

    Ibid.

  37. 37.

    UN, “Sustainable Development Goals: 17 Goals to Transform Our World,” UN website, http://www.un.org/sustainabledevelopment/sustainable-development-goals/, accessed April, 2016.

  38. 38.

    United Nations, “Sustainable Development Goals,” Sustainable Development Knowledge Platform, accessed at https://sustainabledevelopment.un.org/, accessed November 2015.

  39. 39.

    The World Bank, “Overview,” The World Bank Website, http://www.worldbank.org/en/topic/health/overview#1, accessed April, 2016.

  40. 40.

    Jason Gale and John Lauerman, “Ebola Spread Over Months as WHO Missed Chances to Respond,” Bloomberg, October 17, 2014, http://www.bloomberg.com/news/articles/2014-10-16/who-response-to-ebola-outbreak-foundered-on-bureaucracy, accessed April, 2016.

  41. 41.

    Rosabeth Moss Kanter, Howard Koh, Pamela Yatsko, “The State of U.S. Public Health: Challenges and Trends,” HBS No. 316-001 (Boston: Harvard Business School Publishing, 2015).

  42. 42.

    Ibid.

  43. 43.

    Ibid.

  44. 44.

    American Hospital Association: 2010 Long-Range Policy Committee, “A Call to Action: Creating a Culture of Health,” Chicago: American Hospital Association, January 2011, http://www.aha.org/research/cor/content/creating-a-culture-of-health.pdf, accessed May, 2016.

  45. 45.

    Cigna, “Creating a Culture of Health,” 2010, http://www.cigna.com/assets/docs/improving-health-and-productivity/837897_CultureOfHealthWP_v5.pdf, accessed May, 2016.

  46. 46.

    Anahad O’Connor, “Mexican Soda Tax Followed by Drop in Sugary Drink Sales,” The New York Times, January 6, 2016, http://well.blogs.nytimes.com/2016/01/06/mexican-soda-tax-followed-by-drop-in-sugary-drink-sales/, accessed April, 2016.

  47. 47.

    CEO Council on Health and Innovation, “Building Better Health: Innovative Strategies from America’s Business Leaders,” Bipartisan Policy Center, accessed at http://www.healthinnovationcouncil.org/wp-content/uploads/2014/09/BPC_Health-Innovation-Initiative_Building-Better-Health-A-Report-from-the-CEO-Council-Sept-2014.pdf, accessed November, 2015.

  48. 48.

    HERO, “The HERO Research Agenda–2015,” accessed at http://hero-health.org/wp-content/uploads/2015/09/HERO-Research-Agenda-2015_final-2.pdf, accessed November, 2015.

  49. 49.

    Institute of Medicine, “Meeting agenda: Applying a Health Lens II: The Role and Potential of the Private Sector to Improve Economic Well-Being and Community Outcome,” June 4, 2015, The National Academies of Science, Engineering, and Medicine, accessed at http://iom.nationalacademies.org/activities/publichealth/populationhealthimprovementrt/2015-jun-04.aspx, accessed November, 2015.

  50. 50.

    Theresa Wizemann, “BUSINESS ENGAGEMENT in BUILDING HEALTHY COMMUNITIES WORKSHOP SUMMARY,” 2014, The National Academies Press, Washington, D.C., PDF accessed at http://www.nap.edu/catalog/19003/business-engagement-in-building-healthy-communities-workshop-summary, accessed November, 2015.

  51. 51.

    Ibid.

  52. 52.

    Karoline Barwinski, “Health and Well-being: A Business Imperative,” The Huffington Post, April 4, 2016, http://www.huffingtonpost.com/karoline-barwinski/health-wellbeing-a-busine_b_9609230.html, accessed April, 2016.

  53. 53.

    Ibid.

  54. 54.

    Ibid.

  55. 55.

    Ibid.

  56. 56.

    Ibid.

  57. 57.

    The Robert Wood Johnson Foundation, “From Vision to Action: A Framework and Measures to Mobilize a Culture of Health,” March 2016, http://www.rwjf.org/content/dam/COH/RWJ000_COH-Update_CoH_Report_1b.pdf, accessed May, 2016.

  58. 58.

    Ibid.

  59. 59.

    Jason Cipriani, “Here’s Why Fitbit is giving Target 335,000 fitness-tracking devices,” Fortune, September 16, 2015, http://fortune.com/2015/09/16/fitbit-hipaa/, accessed May, 2016.

  60. 60.

    Rosabeth Kanter, Rakesh Khurana, Rajiv Lal, Eric Baldwin, “PepsiCo, Performance with Purpose, Achieving the Right Global Balance,” HBS No. 412-079 (Boston: Harvard Business School Publishing, 2012).

  61. 61.

    Raymond Fabius MD; Loeppke, Ronald R. MD, MPH; Hohn, Todd CSP; Fabius, Dan DO; Eisenberg, Barry CAE; Konicki, Doris L. MHS; Larson, Paul MS, “Tracking the Market Performance of Companies That Integrate a Culture of Health and Safety: An Assessment of Corporate Health Achievement Award Applicants,” Journal of Occupational and Environmental Medicine, January 2016, Volume 58, Issue 1, pp. 3–8, accessed at http://journals.lww.com/joem/Abstract/2016/01000/Tracking_the_Market_Performance_of_Companies_That.2.aspx, accessed January, 2016.

  62. 62.

    Stanford GSB staff, “Researchers: How Does Posting Calories Affect Behavior?,” Stanford Business, February, 1, 2011, https://www.gsb.stanford.edu/insights/researchers-how-does-posting-calories-affect-behavior, accessed May, 2016.

  63. 63.

    Brad Stone, “Costco CEO Craig Jelinek Leads the Cheapest, Happiest Company in the World,” Bloomberg, June 7, 2013, http://www.bloomberg.com/bw/articles/2013-06-06/costco-ceo-craig-jelinek-leads-the-cheapest-happiest-company-in-the-world, accessed April, 2016.

  64. 64.

    Ibid.

  65. 65.

    Casewriter analysis.

  66. 66.

    Harold L. Sirkin, Perry Keenan, and Alan Jackson, “The Hard Side of Change Management,” Harvard Business Review, October 2005.

  67. 67.

    Robert S. Kaplan and David P. Norton, “Putting the Balanced Scorecard to Work,” Harvard Business Review, September 1, 1991.

  68. 68.

    Rachel A. Spero, Fred D. Ledley, “Making Public Health Central to Standards for Corporate Social Responsibility,” Center for Integration of Science and Industry: Departments of Natural & Applied Science, Management, Bentley University, 2015.

  69. 69.

    PWC, “Total impact Measurement and Management,” http://www.pwc.com/gx/en/services/sustainability/publications/total-impact-measurement-management/total.html, accessed April, 2016.

  70. 70.

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  71. 71.

    Ethisphere, “Scoring and Methodology,” Ethisphere website, http://worldsmostethicalcompanies.ethisphere.com/scoring-methodology/, accessed April, 2016.

  72. 72.

    Rachel A. Spero, Fred D. Ledley, “Making Public Health Central to Standards for Corporate Social Responsibility,” Center for Integration of Science and Industry: Departments of Natural & Applied Science, Management, Bentley University, 2015.

  73. 73.

    Ibid.

  74. 74.

    Pew Research Center, “Thirteen Years of the Public’s Top Priorities,” January 27, 2014, http://www.people-press.org/interactive/top-priorities/, accessed March, 2016.

  75. 75.

    Janet Hook, “Poll Finds National Security Now a Top Concern,” The Wall Street Journal, December 14, 2015, http://www.wsj.com/articles/poll-finds-national-security-now-a-top-concern-1450130463, accessed April, 2016.

  76. 76.

    Ibid.

  77. 77.

    Emily Swanson, “The top issues influencing voters in South Carolina and Nevada,” PBS Newshour, February 21, 2016, http://www.pbs.org/newshour/rundown/the-top-issues-influencing-voters-in-south-carolina-and-nevada/, accessed April, 2016.

  78. 78.

    National Institute on Aging, “Health and Aging: Living Longer,” U.S. Department of Health and Human Services, 2011, https://www.nia.nih.gov/research/publication/global-health-and-aging/living-longer, accessed April, 2016.

  79. 79.

    Rosabeth Moss Kanter, Howard Koh, Pamela Yatsko, “The State of U.S. Public Health: Challenges and Trends,” HBS No. 316-001 (Boston: Harvard Business School Publishing, 2015).

  80. 80.

    NPR, Robert Wood Johnson Foundation, Harvard T.H. Chan School of Public Health, “PATIENTS’ PERSPECTIVES ON HEALTH CARE IN THE UNITED STATES: A LOOK AT SEVEN STATES & THE NATION,” February 2016, accessed at http://www.npr.org/assets/img/2016/02/26/PatientPerspectives.pdf, accessed April, 2016.

  81. 81.

    World Health Organization (WHO), “Economic growth,” WHO website, http://www.who.int/trade/glossary/story019/en/, accessed April, 2016.

  82. 82.

    Susan M. Krebs-Smith, Patricia M. Guenther, Amy F. Subar, Sharon I. Kirkpatrick, and Kevin W. Dodd, “Americans Do Not Meet Federal Dietary Recommendations,” Journal of Nutrition, 2010 Oct; 140(10): 1832–1838, accessed at http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2937576/, accessed April, 2016.

  83. 83.

    The World Bank, “Data: Health expenditure, total (% of GDP).” The World Bank website, http://data.worldbank.org/indicator/SH.XPD.TOTL.ZS, accessed April, 2016.

  84. 84.

    Thomas Parry and Bruce Sherman, “Workforce Health—The Transition from Costs to Outcomes to Business Performance,” Benefits Quarterly first quarter 2015, http://www.ifebp.org/inforequest/ifebp/0166489.pdf, accessed October, 2015.

  85. 85.

    The Kaiser Family Foundation and Health Research & Educational Trust, "Employer Health Benefits: 2015 Summary Findings,” September 22, 2015, http://kff.org/health-costs/report/2015-employer-health-benefits-survey/, accessed October, 2015.

  86. 86.

    Occupational Safety & Health Administration (OSHA), “Business Case for Safety and Health,” OSHA website, https://www.osha.gov/dcsp/products/topics/businesscase/, accessed April, 2016.

  87. 87.

    Vera Oziransky, Derek Yach, Tsu-Yu Tsao, Alexandra Luterek, Denise Stevens, "Beyond the Four Walls: Why Community Is Critical to Workforce Health,” The Vitality Institute, July 2015, accessed at http://thevitalityinstitute.org/site/wp-content/uploads/2015/07/VitalityInstitute-BeyondTheFourWalls-Report-28July2015.pdf, accessed November, 2015.

  88. 88.

    Kathleen Cleeran, “Using advertising and price to mitigate losses in a product-harm crisis,” Kelley School of Business, Indiana University, 2015, 58, 157–162, p. 160.

  89. 89.

    McKinsey & Company, “The business of sustainability: McKinsey Global Survey results,” McKinsey & Company website, October, 2011, accessed at http://www.mckinsey.com/insights/energy_resources_materials/the_business_of_sustainability_mckinsey_global_survey_results, accessed January, 2016.

  90. 90.

    Rifat Atun, Claire Chaumont, Joseph R Fitchett, Annie Haakenstad, Donald Kaberuka, “Poverty Alleviation and the Economic Benefits of Investing in Health,” Forum for Finance Ministers 2016, accessed at https://cdn2.sph.harvard.edu/wp-content/uploads/sites/61/2015/09/L-MLIH_Health-economic-growth-and-development_Atun-and-Kaberuka_4-11-16.pdf, accessed May, 2016.

  91. 91.

    Ibid.

  92. 92.

    Nielsen, “CONSUMER-GOODS’ BRANDS THAT DEMONSTRATE COMMITMENT TO SUSTAINABILITY OUTPERFORM THOSE THAT DON’T,” Nielsen Press Room, October 12, 2015, http://www.nielsen.com/us/en/press-room/2015/consumer-goods-brands-that-demonstrate-commitment-to-sustainability-outperform.html, accessed April, 2016.

  93. 93.

    Zeynep Ton, “The Good Jobs Strategy,” Houghton Mifflin Harcourt Publishing Company, New York, New York, 2014, pp. 64–67.

  94. 94.

    The CHAA was established in 1995 by the American College of Occupational and Environmental Medicine (ACOEM) to recognize the healthiest, safest companies and organizations in North America and to raise awareness of best practices in workplace health and safety programs.

  95. 95.

    Raymond Fabius MD; Loeppke, Ronald R. MD, MPH; Hohn, Todd CSP; Fabius, Dan DO; Eisenberg, Barry CAE; Konicki, Doris L. MHS; Larson, Paul MS, “Tracking the Market Performance of Companies That Integrate a Culture of Health and Safety: An Assessment of Corporate Health Achievement Award Applicants,” Journal of Occupational and Environmental Medicine, January 2016, Volume 58, Issue 1, pp. 3–8, accessed at http://journals.lww.com/joem/Abstract/2016/01000/Tracking_the_Market_Performance_of_Companies_That.2.aspx, accessed January, 2016.

  96. 96.

    Corporate policies related to the environment, employees, community, products, and customers.

  97. 97.

    Robert G. Eccles, Ioannis Ioannou, George Serafeim, “The Impact of Corporate Sustainability on Organizational Processes and Performance,” The National Bureau of Economic Research, March 2012, http://www.nber.org/papers/w17950, accessed April, 2016.

  98. 98.

    Ibid.

  99. 99.

    Edelman, “2016 Executive Summary: Edelman trustbarometer,” Edelman website, http://www.edelman.com/insights/intellectual-property/2016-edelman-trust-barometer/executive-summary/, accessed May, 2016.

  100. 100.

    Ibid.

  101. 101.

    James Epstein-Reeves, “Six Reasons Companies Should Embrace CSR,” Forbes, February 21, 2012, accessed at http://www.forbes.com/sites/csr/2012/02/21/six-reasons-companies-should-embrace-csr/, accessed November, 2015.

  102. 102.

    Rachel A. Spero, Fred D. Ledley, “Making Public Health Central to Standards for Corporate Social Responsibility,” Center for Integration of Science and Industry: Departments of Natural & Applied Science, Management, Bentley University, 2015.

  103. 103.

    John Browne with Robin Nuttal and Tommy Stadlen, “Connect: How Companies Succeed by Engaging Radically with Society,” Virgin Digital, September 10, 2015.

  104. 104.

    Michael E. Porter and Mark R. Kramer, “Creating Shared Value: How to reinvest capitalism—and unleash a wave of innovation and growth,” Harvard Business Review January-February 2011, p. 6.

  105. 105.

    Ibid.

  106. 106.

    Patricia A. McDonald, Robert S. Mecklenburg, and Lindsay A. Martin, “The Employer-Led Health Care Revolution,” Harvard Business Review July–August 2015.

  107. 107.

    Ibid.

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Quelch, J.A., Boudreau, E.C. (2016). Building a Culture of Health. In: Building a Culture of Health. SpringerBriefs in Public Health. Springer, Cham. https://doi.org/10.1007/978-3-319-43723-1_1

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