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Facilitating Conditions and Cost in Determining M-Commerce Acceptance in Jordan: Initial Findings

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Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

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Abstract

The technology acceptance model (TAM) is practically explaining behavioral intention (BI). However, extensions are needed to further examine BI toward mobile commerce (m-commerce) acceptance due to the insufficient power of just two constructs perceived usefulness (PU) and perceived ease of use (PEOU) to explain BI. Therefore, limitations of TAM lead this research to extended TAM in two ways. First, facilitating conditions (FC) factor is not considered in TAM. In fact, Davis assumed that everyone is in control of the resources regarding adopting a new system. Second, cost is one of the obstacles in adopting m-commerce. High cost can decrease the acceptance rate of m-commerce. M-commerce services involve fees (connections fees, subscription fees, or roaming fees). TAM does not explain cost factor, because TAM was applied mostly in an organizational context that does not involve cost by the end-users in workplace. This research intends to address the above limitations by augmenting facilitating conditions and cost.

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Author information

Authors and Affiliations

  1. Information Technology Department, Al Khawarizmi International College, Al Ain, United Arab Emirates

    Ghassan Alnajjar

Authors
  1. Ghassan Alnajjar
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Correspondence to Ghassan Alnajjar .

Editor information

Editors and Affiliations

  1. Lakehead University, Thunder Bay, Ontario, Canada

    Rachid Benlamri

  2. Mailman School of Public Health, Columbia University, New York, New York, USA

    Michael Sparer

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Alnajjar, G. (2017). Facilitating Conditions and Cost in Determining M-Commerce Acceptance in Jordan: Initial Findings. In: Benlamri, R., Sparer, M. (eds) Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-43434-6_29

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