Abstract
This chapter provides an overall assessment of the period 1995–2015 in order to answer the following questions raised in the introduction: In what ways has digitisation contributed to the transformation of British diplomatic practice? Is there a particular style or characteristic of British public diplomacy? What evidence has been produced to demonstrate the efficacy of British diplomatic influence? How has the nature of this evidence changed? What is the practical and conceptual difference between public diplomacy and soft power in the British context? What future trends and issues may be recognised on the basis of this analysis?
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Works Cited
Pamment, J. 2013. New Public Diplomacy in the 21st Century: A Comparative Study of Policy and Practice. Oxon: Routledge.
——— 2014. Articulating Influence: Toward a Research Agenda for Interpreting the Evaluation of Soft Power, Public Diplomacy and Nation Brands. Public Relations Review 40(1): 50–59.
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Pamment, J. (2016). Discussion. In: British Public Diplomacy and Soft Power. Studies in Diplomacy and International Relations. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-43240-3_8
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DOI: https://doi.org/10.1007/978-3-319-43240-3_8
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-43239-7
Online ISBN: 978-3-319-43240-3
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