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Engagement

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British Public Diplomacy and Soft Power

Part of the book series: Studies in Diplomacy and International Relations ((SID))

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Abstract

This chapter examines how the Iraq War shook public confidence in government communications, and the impact of the Phillis Review upon public diplomacy theory and practice. It covers the Carter Review, which assessed levels of accountability in public diplomacy expenditure, and advised the creation of a new oversight board, the Public Diplomacy Board; efforts to make public and digital diplomacy part of the “mainstream” work of the FCO; the Stern Review of climate change, which provides a major case study of how public and digital diplomacy were integrating with diplomacy as a form of multistakeholder campaigning; and the PD Pilots, a series of initiatives involving new training and evaluation techniques.

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Notes

  1. 1.

    Dickie (2004: 111, 131) states that the FCO had no involvement in the dossier. Briant (2015) outlines some of the FCO’s public diplomacy efforts during the Iraq War.

  2. 2.

    See, for example, the leaked memo from Blair’s Director of Communications Alastair Campbell to Joint Intelligence Committee Chairman John Scarlett, which reveals efforts to change the content of the dossier to make it more convincing and readable (Campbell 2002).

  3. 3.

    Note: this document was not intended to be cited. However, a decade has now passed since its publication, and it is cited here due to its historical contribution to influencing Lord Carter’s review and British public diplomacy concepts more generally.

  4. 4.

    This has also been referred to as the Public Diplomacy Partners Group.

  5. 5.

    In addition, all FCO grant-in-aid (including to the BBCWS and BC) and dues to multilateral organisations were paid via the Strategic Programme. Prior to FY 2007–08, this was known as the Global Opportunities Fund.

  6. 6.

    PD funding in 2005 was said by Carter to be £617 million, and was given as £497 million in 2008 to the House of Lords Select Committee on Communications (2009: 71).

  7. 7.

    Initially Egypt.

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Authors and Affiliations

  1. Department of Strategic Communication, Lund University, Campus Helsingborg, Helsingborg, Sweden

    James Pamment

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Pamment, J. (2016). Engagement. In: British Public Diplomacy and Soft Power. Studies in Diplomacy and International Relations. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-43240-3_4

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