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Influence

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British Public Diplomacy and Soft Power

Part of the book series: Studies in Diplomacy and International Relations ((SID))

Abstract

This chapter examines the impact of 9/11 on the emerging theory of public diplomacy. It includes Jack Straw’s efforts to modernise the FCO with the adoption of UK International Priorities; the response of Britain’s overseas diplomatic institutions to 9/11; the Wilton Review, a post-9/11 inquiry into the purpose of public diplomacy; the creation of a government-wide Public Diplomacy Strategy Board; the rollout of website templates for overseas posts; the diplomacy supporting the Olympic bid; and a detailed case study of the largest British overseas influence campaign ever conducted at this point, Think UK in China.

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Notes

  1. 1.

    At this point, the Public Diplomacy Division was still housed in the Old Admiralty Building, which reflects its de-prioritised status in terms of proximity from ministers and policymakers based in the Main Building.

  2. 2.

    “We’re already doing it” is the standard response of senior civil servants and diplomats when confronted with new ideas or criticism(!).

  3. 3.

    An Independent on Sunday article on 28 November 2004 suggested that the FCO had contravened IOC rules by supporting the bid before it had been formally made. The claims were subjected to parliamentary scrutiny and declared “wholly false” (FCO 2004c: Annex 3). Following the IOC’s final decision, Paris 2012 claimed that Tony Blair’s involvement contravened lobbying rules, although this was again denied.

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Authors and Affiliations

  1. Department of Strategic Communication, Lund University, Campus Helsingborg, Helsingborg, Sweden

    James Pamment

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  1. James Pamment
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Pamment, J. (2016). Influence. In: British Public Diplomacy and Soft Power. Studies in Diplomacy and International Relations. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-43240-3_3

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