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Exploring the Impact of Lifestyle on Fashion Consumption Behaviour for Older Chinese Women

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Advances in Ergonomics in Design

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 485))

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Abstract

Due to changing lifestyles in the ageing society in China, consumption behavior for older people tends to be varied rather than traditional, especially in the fashion industry. This research provides a qualitative insight into older women’s (between 55 and 70 years old) lifestyle, and their attitude towards fashion-related consumption in China. Regarding specific cultural background, generation, value conception and social environment, both generally and individually, fashion consumption behaviors are explored, with changes on dressing preference summarized. The results demonstrate several factors about lifestyle, which can be used to segment the ageing fashion market, and target potential consumers in the future.

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Acknowledgments

In memory of Yuanchen, for her constant encouragement, trust, and support through all stages, and helping me to realize my dream.

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Authors and Affiliations

  1. School of Materials, University of Manchester, Manchester, UK

    Minzhi Zhang, Sonja Andrew, Gary Warnaby & Simeon Gill

Authors
  1. Minzhi Zhang
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  2. Sonja Andrew
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  3. Gary Warnaby
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  4. Simeon Gill
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Corresponding author

Correspondence to Minzhi Zhang .

Editor information

Editors and Affiliations

  1. Universidade de Lisboa, Lisbon, Portugal

    Francisco Rebelo

  2. Federal University of Pernambuco, Recife, Brazil

    Marcelo Soares

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Zhang, M., Andrew, S., Warnaby, G., Gill, S. (2016). Exploring the Impact of Lifestyle on Fashion Consumption Behaviour for Older Chinese Women. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. Advances in Intelligent Systems and Computing, vol 485. Springer, Cham. https://doi.org/10.1007/978-3-319-41983-1_31

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  • DOI: https://doi.org/10.1007/978-3-319-41983-1_31

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-41982-4

  • Online ISBN: 978-3-319-41983-1

  • eBook Packages: EngineeringEngineering (R0)

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