Abstract
Seldom have there been phases in which the development of the communications profession was so confusing as it is today. Depending on the type of company, its size and the size of the team—and subject above all, of course, to the market in question—the paths to the future differ. What all have in common is that communicators must find their own answer to the digital transformation. The authors are convinced that the following ten guidelines can help them to find it.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReference
ECM European Communication Monitor. (2016). ECM website. Accessed May 10, 2016, from http://www.communicationmonitor.eu/
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Klewes, J., Popp, D., Rost-Hein, M. (2017). Managing the Digital Transformation: Ten Guidelines for Communications Professionals. In: Klewes, J., Popp, D., Rost-Hein, M. (eds) Out-thinking Organizational Communications. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-41845-2_14
Download citation
DOI: https://doi.org/10.1007/978-3-319-41845-2_14
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-41844-5
Online ISBN: 978-3-319-41845-2
eBook Packages: Business and ManagementBusiness and Management (R0)