Abstract
Communications professionals, especially those with an Anglo-American orientation, are often seen as pioneers in identifying trends in business and society and putting them to use for their organisations. Be it the first corporate websites in the early 1990s or, ten years later, the precursors of social media, corporate communicators were among the first to use the new technologies and to set an example at companies as early adopters.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Klewes, J., Popp, D., Rost-Hein, M. (2017). Digital Transformation and the Challenges for Organizational Communications: An Introduction. In: Klewes, J., Popp, D., Rost-Hein, M. (eds) Out-thinking Organizational Communications. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-41845-2_1
Download citation
DOI: https://doi.org/10.1007/978-3-319-41845-2_1
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-41844-5
Online ISBN: 978-3-319-41845-2
eBook Packages: Business and ManagementBusiness and Management (R0)