The Power of Human Corporate Narratives Across Borders: Narratives Constituting Corporate Reputation and Success

Chapter

Abstract

It takes years for an organization to build a good reputation. Yet a crisis that diminishes the trust that has been established between that organization and its various stakeholders, can not only quickly cripple or destroy all that reputational hard work, but also deliver significant and persistent financial damage in a matter of seconds.

Copyright information

© The Editor(s) (if applicable) and the Author(s) 2016

<Emphasis Type="Bold">Open Access</Emphasis> This chapter is distributed under the terms of the Creative Commons Attribution Noncommercial License, which permits any noncommercial use, distribution, and reproduction in any medium, provided the original author(s) and source are credited.

Authors and Affiliations

  1. 1.Cubit Media Research P/LMelbourne, VICAustralia
  2. 2.Melbourne Business SchoolCarltonAustralia

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