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Jindal Stainless Limited’s Perspective on Corporate Social Responsibility: A New Strategic Dimension

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Corporate Social Responsibility in India

Part of the book series: CSR, Sustainability, Ethics & Governance ((CSEG))

Abstract

The perspective of Corporate Social Responsibility (CSR) of a developed economy and an emerging economy is distinctly different. While, in a developed economy, Corporates have the option of choosing the nature of its CSR intervention; but, in an emerging economy, such flexibilities may not be possible. Hence, as CSR professionals, especially in an emerging economy, as that of India, one needs to be endemic in their facilitation and understand and support the reality of economic growth and bring about a direct relationship of ‘inclusive growth’ with social development. Interestingly, in India, the CSR mandate of the Companies Act, 2013 also supports a national development agenda.

This paper seeks to understand the various CSR implementation strategies available and explore, in particular, Jindal Stainless Limited (JSL), India’s largest and the only fully integrated Stainless Steel manufacturing Company’s CSR implementation, through its Case Study.

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Correspondence to Rajiv Williams .

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Williams, R. (2017). Jindal Stainless Limited’s Perspective on Corporate Social Responsibility: A New Strategic Dimension. In: Mitra, N., Schmidpeter, R. (eds) Corporate Social Responsibility in India. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-41781-3_9

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