Abstract
The passing of the CSR mandate in the Companies Act, 2013 has brought about a unique opportunity before organizations in India to innovate on models that can impact at scale, yet be frugal in terms of costs and yet bring about speed and rigour in implementation. Some of the opportunities include but not limit to enrolling children from financially deprived families in private schools by making use of the 25 % quota under the Right of children to Free and Compulsory Education (RTE) Act, 2010; improving the learning levels in the government schools by making the government system the principal stakeholder in the intervention or; by empowering Women Federations in rural India to make them self-sustaining. This paper seeks to critically analyze and explain these unique opportunities for the Indian corporations through high impact, high return innovative models, that can successfully unleash the true potential of India. These same models can be replicated in other sectors like health, nutrition and so on.
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- 1.
‘Anganwadi’ meaning “courtyard shelter” in Hindi, is a government sponsored child-care and mother-care centre in India, catering to children in the 0–6 age group. They were started by the Indian government in 1975 as part of the Integrated Child Development Services (ICDS ) program to combat child hunger and malnutrition. The Anganwadi system is mainly managed by the Anganwadi worker. She is a health worker chosen from the community and given 4 months training in health, nutrition and child-care. She is in-charge of an Anganwadi which covers a population of 1000.
- 2.
SSA is Government of India’s flagship programme for achievement of Universalization of Elementary Education (UEE ) in a time bound manner, as mandated by the 86th Amendment to the Constitution of India making free and compulsory Education to the Children of 6–14 years age group, a Fundamental Right. SSA is being implemented in partnership with State Governments to cover the entire country and address the needs of 192 million children in 1.1 million habitations.
- 3.
Aajeevika—National Rural Livelihoods Mission (NRLM ) was launched by the Ministry of Rural Development (MoRD ) , Government of India in June 2011. Aided in part through investment support by the World Bank, the Mission aims at creating efficient and effective institutional platforms of the rural poor enabling them to increase household income through sustainable livelihood enhancements and improved access to financial services. NRLM has set out with an agenda to cover 70 million rural poor households, across 600 Districts, 6000 Blocks, 250 thousand Gram Panchayats and 600 thousand villages in the country through self-managed Self Help Groups (SHGs ) and federated institutions and support them for livelihoods collectives in a period of 8–10 years.
- 4.
Views expressed in this article are personal.
References
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Iyer, S. (2017). Time to Think Fresh: Innovative Models; Mass Impact Solutions. In: Mitra, N., Schmidpeter, R. (eds) Corporate Social Responsibility in India. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-41781-3_7
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DOI: https://doi.org/10.1007/978-3-319-41781-3_7
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