Abstract
Predominantly, Corporate Social Responsibility (CSR) has been approached by organizations in two ways—acting as donors to non-Governmental Organisations (NGOs) engaged in social sector and/or; establishing and funding their own foundations/NGOs. Both these approaches fall short in ensuring sustainability and social impact.
This research presents a conceptual model of new found ways of CSR engagement for organizations. The model connects the phenomenon of CSR to a wider developmental agenda. This research explores links of CSR with sustainable development and social entrepreneurship/intrapreneurship. It further tries to expand the policy discourse on CSR by presenting some fresh propositions.
The model shall contribute to the growing body of literature on CSR especially in the developing world milieu. It uniquely contributes to the policy making discourse, thereby reducing the vagueness regarding CSR implementation, whether voluntary or mandatory (by law).
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Khan, A.F., Akhtar, A. (2017). Beyond the Traditional CSR: Towards a Sustainable Agenda. In: Mitra, N., Schmidpeter, R. (eds) Corporate Social Responsibility in India. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-41781-3_11
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DOI: https://doi.org/10.1007/978-3-319-41781-3_11
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