Skip to main content
SpringerLink
Log in

Japanese Packaging Design: An Approach Through Ideogram Language

  • Conference paper
  • First Online:
Advances in Affective and Pleasurable Design

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 483))

  • 1585 Accesses

Abstract

This article aims to demonstrate the relationship between language and thought in the eastern culture. Given this relationship, it should examine how ideogrammatic writing influences the visual identity of Japanese packaging. The objective of this research is to identify the relationship between ideographic writing and the visual identity of Japanese packaging. It also try to determine at which level and aspect, the ideogrammatic language affects favorably or prejudice the design and the visual identity of the packaging of a product. This characteristic includes concepts of emotional and affective design and the messages they can transfer to the users. Established this association, it should consider how the diagrammatic writing influences the visual identity of the Japanese packaging.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Benjamin Lee Whorf, “Science and Linguistics”, Language in Actio—Hayakawa, pp. 311–313, New York (1941).

References

  1. Campos, H. (org.). Ideogram: Logic, Poetry, Language. (Ideograma: Lógica, Poesia, Linguagem). EdUSP, 3ª ed., São Paulo (1994)

    Google Scholar 

  2. Serralvo, F.: Management of Brands and Products (Gestão de Marcos e Produtos). IESDE Brasil, Curitiba (2009)

    Google Scholar 

  3. Largura, F.A.: The Acquisition Process of Japanese Ideogrammatic Writing. (O Processo de Aquisição da Escrita Ideogramática Japonesa). Dissertação de Mestrado (M.Sc. Dissertation). UECE, Ceará, Fortaleza (2006)

    Google Scholar 

  4. Iwakami, L.: Routes of the Ideogram: the Process of a Language (Percursos do Ideograma: o Processo de uma Linguagem). Dissertação de Mestrado (M.Sc. Dissertation), UFRGS, Porto Alegre (1992)

    Google Scholar 

  5. Meggs, P.: The History of Graphic Design (História do Design Gráfico). Editora Cosac Naify, p. 19, São Paulo (2013)

    Google Scholar 

  6. Busato, S.: Vision and perception research of cognitive models. A neurobiological approach in design and emotion (Visão e Percepção, Investigação dos Modelos Cognitivos. Uma abordagem Neurobiológica em Design e Emoção). Tese de Doutorado (D.Sc.Thesis) UNESP/FAAC, Bauru (2013)

    Google Scholar 

  7. Farias, P.: The concept of diagram in the semiotics of Charles S. Peirce (O conceito de Diagrama na Semiótica de Charles S. Peirce). Tríades em Revista 1, pp. 1–13, PUC-Rio, Rio de Janeiro (2008–2010)

    Google Scholar 

  8. Farias, P.: Images, Diagrams And Metaphors: One Semiotic Contribution to the Information Design (2002)

    Google Scholar 

  9. Peirce, C.S.: Study: the collected papers of Charles S. Peirce. Vols. I-VI [Ed. Hartshorne, C. & Weiss, P., Cambridge.Harvard University, 1931–1935], Vols. VII-VIII [Ed. Burks, A. W., Cambridge.Harvard University, 1958]. Charlottesville, Intelex Corporation, 1994 [1866–1913]

    Google Scholar 

  10. Peirce, C.S.: The Essential Writings. Prometheus Books, New York (1998)

    Google Scholar 

  11. Peirce, C.S.: Semiotics (Semiótica). Ed. Perspectiva, 3. ed., São Paulo (2000)

    Google Scholar 

  12. Vygotsky, L.: Pensamento e Linguagem. Martins Fontes, São Paulo (1998)

    Google Scholar 

  13. North, W.: Panorama da Semiótica de Platão a Peirce. Annablume, 4ªed, São Paulo (1995)

    Google Scholar 

  14. Niemayer, L.: Elements of semiotics applied to design (Elementos de Semiótica Aplicados ao Design). Ed 2AB, Rio de Janeiro (2007)

    Google Scholar 

Download references

Acknowledgments

The authors want to thank the support for this research afforded by the Foundation for Support of Research of the State of São Paulo—FAPESP—by process 2014/19854-2, and Coordination of Improvement of Higher Level Personnel—CAPES, who provided conditions to assist the research, although they may not agree with all of the interpretations or conclusions of this paper.

Author information

Authors and Affiliations

  1. São Paulo State University, Av. Engenheiro Luiz Edmundo Carrijo Coube No. 14-01, Bauru, SP, 17033-360, Brazil

    Marlon Mercaldi, Ekaterina Emmanuil Inglesis Barcellos & Luiz Carlos Paschoarelli

  2. São Paulo State University, Sorocaba, SP, Brazil

    Galdenoro Botura

Authors
  1. Marlon Mercaldi
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Ekaterina Emmanuil Inglesis Barcellos
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Luiz Carlos Paschoarelli
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Galdenoro Botura
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Marlon Mercaldi .

Editor information

Editors and Affiliations

  1. School of Industrial Design, CarletonUniversity, Ottawa, Ontario, Canada

    WonJoon Chung

  2. Department of Industrial Design, University of Illinois at Urbana Champai, Champaign, IL, USA

    Cliff Sungsoo Shin

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer International Publishing Switzerland

About this paper

Cite this paper

Mercaldi, M., Barcellos, E.E.I., Paschoarelli, L.C., Botura, G. (2017). Japanese Packaging Design: An Approach Through Ideogram Language. In: Chung, W., Shin, C. (eds) Advances in Affective and Pleasurable Design . Advances in Intelligent Systems and Computing, vol 483. Springer, Cham. https://doi.org/10.1007/978-3-319-41661-8_43

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-41661-8_43

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-41660-1

  • Online ISBN: 978-3-319-41661-8

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation