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Perceived Quality and Craftsmanship—Common Terminology Proposal for Automotive World with Guidance of Kansei Engineering

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Advances in Affective and Pleasurable Design

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 483))

Abstract

Globalized world and heavy competition conditions require customer-oriented product designs. Especially, the manufacturers are forced to do their designs for their customers in the automotive sector by the increased competition. Understanding and upgrading the customer’s perception about the quality of vehicle will allow automotive manufacturers to proceed in the competition environmental. Generally perceived quality can be defined as consumer’s opinion of a product’s (or a brand’s) ability to fulfill his or her expectations. Kansei Engineering is a method for translating feelings and impressions into new design solutions and precise technical parameters. This study aimed to propose a common terminology for automotive world with guidance of KE.

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References

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Acknowledgments

The authors would like to thank Tofas R&D Body and customer relationship teams, for theoretical and applied studies for this project.

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Authors and Affiliations

  1. Tofas Türk Otomobil Fabrikası AŞ, R&D Body, Yeni Yalova Yolu, No 574, 16245, Bursa, Turkey

    Emel Ünlükal İlhan & Hafize Çelik

Authors
  1. Emel Ünlükal İlhan
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  2. Hafize Çelik
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Corresponding author

Correspondence to Emel Ünlükal İlhan .

Editor information

Editors and Affiliations

  1. School of Industrial Design, CarletonUniversity, Ottawa, Ontario, Canada

    WonJoon Chung

  2. Department of Industrial Design, University of Illinois at Urbana Champai, Champaign, IL, USA

    Cliff Sungsoo Shin

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İlhan, E.Ü., Çelik, H. (2017). Perceived Quality and Craftsmanship—Common Terminology Proposal for Automotive World with Guidance of Kansei Engineering. In: Chung, W., Shin, C. (eds) Advances in Affective and Pleasurable Design . Advances in Intelligent Systems and Computing, vol 483. Springer, Cham. https://doi.org/10.1007/978-3-319-41661-8_38

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  • DOI: https://doi.org/10.1007/978-3-319-41661-8_38

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-41660-1

  • Online ISBN: 978-3-319-41661-8

  • eBook Packages: EngineeringEngineering (R0)

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