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Evaluation of Levels of Kawaii Ribbons Among Genders and Generations of Japanese and Saudi Arabians

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Advances in Affective and Pleasurable Design

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 483))

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Abstract

Kawaii is a Japanese word that represents one critical kansei value in Japan. Generally, it is translated into English as cute, lovely, or adorable. However, it has a deeper meaning since it also represents an element of Japanese culture and not just a word with a single meaning. Kawaii expression have become familiar to many people around the world, including the young generations of Saudi Arabians. This research observes levels of kawaii and examines the differences and similarities of kawaii levels among genders and generations of Japanese and Saudi Arabians. Also, we divided our targets of evaluation into Japanese, Saudi Arabians in Japan, and Saudi Arabians in Saudi, to examine the impact a new culture might have on the selection of Saudi Arabians in Japan. Using the analysis results of the collected data, we compared the selection tendencies of levels of kawaii ribbons between Japanese and Saudi Arabians.

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References

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Author information

Authors and Affiliations

  1. Graduate School of Electrical Engineering and Computer Science, Shibaura Institute of Technology, Tokyo, Japan

    Enayyah Barnawi

  2. Department of Information Science & Engineering, Shibaura Institute of Technology, Tokyo, Japan

    Michiko Ohkura

Authors
  1. Enayyah Barnawi
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  2. Michiko Ohkura
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Corresponding author

Correspondence to Enayyah Barnawi .

Editor information

Editors and Affiliations

  1. School of Industrial Design, CarletonUniversity, Ottawa, Ontario, Canada

    WonJoon Chung

  2. Department of Industrial Design, University of Illinois at Urbana Champai, Champaign, IL, USA

    Cliff Sungsoo Shin

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Barnawi, E., Ohkura, M. (2017). Evaluation of Levels of Kawaii Ribbons Among Genders and Generations of Japanese and Saudi Arabians. In: Chung, W., Shin, C. (eds) Advances in Affective and Pleasurable Design . Advances in Intelligent Systems and Computing, vol 483. Springer, Cham. https://doi.org/10.1007/978-3-319-41661-8_18

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  • DOI: https://doi.org/10.1007/978-3-319-41661-8_18

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-41660-1

  • Online ISBN: 978-3-319-41661-8

  • eBook Packages: EngineeringEngineering (R0)

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