Proportion of Facial Features for Constructing a “Moe” Character

Abstract

In the present study, a perceptual experiment was conducted using synthesized faces as stimuli. The results showed that the impression space of the faces were spanned by “childishness”, “potency” and “potency”, and the multiple-regression analyses showed that a cute and childish character evokes Moe emotion, but a cute and mature character does not. On the other hand, “potency” does not affect Moe, beauty and preference. In the next step, the length and width of the faces, the width between both cheeks, and the vertical and horizontal length of eyes were measured. Then, regression analyses with the second order curves were performed, using the ratios of the parameters as independent variables and the degree of Moe and beauty as criterion variables. The results showed quantitatively that a Moe character has a rounder face and widely opened eyes than a beautiful character.