Abstract
The introduction sets out the aims of the book which are to recognize moving image design as an important dynamic part of contemporary culture, and bring to the attention of media historians, practitioners and students alike the innovative practices of leading moving image designers. Central to their practice is the hydridisation of digital and heritage methods. ‘Heritage’ can be defined as traditional, analogue and handmade practices that predate or overlap digital technology. ‘Digital’ is considered in this book as a description of the means of production and also a medium of communication. Recognising the media theories of Lev Manovich (2007; 2013) the author discusses the merging of previously distinct processes and media that have formed a whole new experience and language.
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Macdonald, I. (2016). Introduction. In: Hybrid Practices in Moving Image Design. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-41375-4_1
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DOI: https://doi.org/10.1007/978-3-319-41375-4_1
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Publisher Name: Palgrave Macmillan, Cham
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Online ISBN: 978-3-319-41375-4
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