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The Election in Scotland

  • Mark DiffleyEmail author
Chapter

Abstract

Mark Diffley discusses the 2015 General Election in Scotland by using evidence from opinion polls and focus groups to suggest reasons for the Scottish National Party’s sweeping victory. He argues that there are at least three key reasons: that the Referendum on Independence in 2014 changed everything, breaking the mould of Scottish politics; that Labour has been in decline in Scotland for many years; and that the SNP’s leaders – especially Nicola Sturgeon - had a significantly better public standing than those of the other parties, giving the SNP a clear advantage. The chapter goes on to outline reasons to believe that the SNP’s dominance of Scottish electoral politics is likely to continue in the short-term future.

Keywords

General Election Prime Minister Electoral Politics Labour Leader Vote Intention 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. BBC News (2014, 19 September). In full: David Cameron statement on the UK's future. Retrieved 9 March 2016, from http://www.bbc.co.uk/news/uk-politics-29271765
  2. Diffley, M. (2015). Labour’s long-term decline in Scotland. HuffPost Politics—The Blog, 14 April. Retrieved 9 March 2016, from http://www.huffingtonpost.co.uk/mark-diffley/scottish-labour-polling_b_7062748.html
  3. Holyrood. (2011). Election 2011: The polls. Holyrood Magazine, 16 May. Retrieved 9 March 2016, from http://legacy.holyrood.com/2011/05/polls-apart/
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  8. Ipsos MORI. (2016). Political monitor: Satisfaction ratings 1997–present. Retrieved 9 March 2016, from https://www.ipsos-mori.com/researchpublications/researcharchive/poll.aspx?oItemId=88&view=wide
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  10. What Scotland Thinks. (n.d., a), How would you be likely to use your regional vote in a Scottish Parliament election? (including greens). Retrieved 9 March 2016, from http://whatscotlandthinks.org/questions/how-would-you-be-likely-to-use-your-regional-vote-in-a-scottish-parliament-elec#line
  11. What Scotland Thinks. (n.d., b). How would you be likely to vote in a UK General Election?. Retrieved 9 March 2016, from http://whatscotlandthinks.org/questions/how-would-you-be-likely-to-vote-in-a-uk-general-election#table
  12. What Scotland Thinks. (n.d., c). How would you use your constituency vote in a Scottish Parliament election? Retrieved 9 March 2016, from http://whatscotlandthinks.org/questions/how-would-you-use-your-constituency-vote-in-a-scottish-parliament-election#table

Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Ipsos MORI ScotlandEdinburghUK

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