#GE2015: The General Election on Twitter

  • Steven GinnisEmail author
  • Carl Miller


Steven Ginnis and Carl Miller analyse the impact of microblogging phenomenon Twitter on the General Election. Although unrepresentative of the wider electorate, the forum can be studied as a way of understanding what a growing body of opinion-formers made of the campaign. The chapter researches Twitter’s role in the election through a comprehensive analysis of content in the four months leading up to polling day. A significant number of voters who were also social media participants were either aware of or actually involved in producing campaign related postings. Although there was a large amount of content, a relatively small group of ‘power users’ were responsible for creating content. Consideration is given the work of MPs, different parties and local as distinct from national campaigners.


Twitter User Social Media Platform Conservative Party Twitter Account Social Media User 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Ipsos MORILondonUK
  2. 2.DemosLondonUK

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