Pink Buses, Leaders’ Wives and “The Most Dangerous Woman in Britain”: Women, the Press and Politics in the 2015 Election

  • Emily HarmerEmail author


Emily Harmer reflects on the limitations of the coverage devoted to women in the 2015 campaign. Aside from a dearth in reporting, the chapter explores some of the inherently sexist language in popular newspaper representations of female politicians. This was self-evident in the treatment of Nicola Sturgeon, who was widely regarded as having performed well in the (and her) first leaders’ debate appearance. The most prominent woman in the campaign, Sturgeon subsequently received a torrent of criticism- much of it gendered- from sections of the print media that constructed her as a threat. Female representatives from other parties were comparatively marginalised although Harmer does note and reflect on the not insignificant media attention devoted to the male leaders’ spouses as well as women citizens in a more general sense.


Party Leader News Coverage Female Leader Daily Mail Previous Election 
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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.University of LiverpoolLiverpoolUK

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